Product Marketing Manager Reverse Engineering

il y a 4 semaines


Nantes, France Yole Group Temps plein

La Chapelle-sur-Erdre, France | Posted on 12/12/2024Industry: Technology, Market and Cost AnalysesTravel: YesCountry: FranceJob DescriptionYoleGroup is an international company, recognized for its expertise in the analysis of markets, technological developments, and supply chains, as well as the strategy of key players in the semiconductor, photonic, and electronic sectors. YoleGroup’s business is based on daily interactions with a network of major operators in these industries, built on mutual trust over the years.JOB DESCRIPTION & MAIN TASKSReporting directly to the Group's CMO, and in a context of transformation and structuring of the marketing function, we are creating a position of Product Marketing Manager dedicated to our Reverse Engineering/ Costing activities.Constantly on the lookout for market trends and customers’ feedback to manage our existing products and/or develop products or services that meet our market needs, you will play a key role from product design right through to the point of sale in commercial channels.As a resolutely cross-functional player, you will be working in a cutting-edge, highly international technological environment.Position based in Nantes, France.Business travel: 15/20%.As a Product Marketing Manager, you will be particularly responsible for:Analyze potential markets and target customersConduct competitive intelligence and analysisDefine product vision and associated development planPosition product(s) in relation to market and overall marketing strategyDefine price positioning and associated pricing policies- Go to Market strategy definitionDraw up the marketing action planMonitor product development from definition to market launchDefine launch strategies and associated digital toolsCoordinate the various departments involved in the development process on a cross-functional basis- Follow-up on operational implementationAnimate products throughout their life cycleRequirementsPROFILEMaster degree (business school) in MarketingProven experience (7-10 years) in product management in a technical BtoB environment (industry, software…). Knowledge in electronic/semiconductor would be a real plus.Project management and data analysis skillsAbility to collaborate and federate cross-functionally with different stakeholders #J-18808-Ljbffr



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