Marketing Manager, Event Marketing Manager

il y a 4 semaines


Paris, France Batch Temps plein

L’équipe Marketing de Batch est en charge de positionner Batch sur le marché et de créer de l’intérêt auprès des cibles identifiées comme prioritaires afin de générer des opportunités commerciales.Le rôle de l’équipe marketing est de générer et qualifier des leads, positionner Batch comme un acteur de référence sur son marché via des événements internes ou externes pour soutenir la dynamique commerciale.Batch recrute un·e Event Marketing Manager afin d’accélérer sa stratégie d’acquisition via des évènements Owned et des salons professionnels. Il/elle sera rattaché·e à l’équipe Marketing et travaillera sous la responsabilité de Laure, Head of Marketing.Batch organise ou participe à environ 30 événements par an afin de se développer sur 3 marchés principaux : France, Europe du Nord et DACH :Les plus gros salons de la tech en Europe : 1to1 Monaco, OMR Festival Hamburg, App Promotion Summit Berlin, Tech for Retail, MarTech Summit…Des événements digitaux pour valoriser la plateforme de Batch et acquérir de nouveaux clients : Webinar de lancement de produit, témoignages clients, évènements digitaux avec nos partenaires MarTech…MissionsAu quotidien, être le/la chef·fe d’orchestre de la roadmap événements :Organiser les évènements de A à Z et coordonner les parties prenantes internes et externes :Assurer la logistique des évènements (lieu, mobilier, organisation des salons, traiteurs, etc.)Concevoir les éléments de communication (invitations et relances, présence en ligne, présence physique sur les salons)Constituer les contenus et intervenants.Suivre au quotidien l’évolution des différents évènements de la roadmap et des actions qui en découlent.Accompagner l’équipe Marketing et Sales dans la conception des roadmaps et budgets marketing.Adapter la roadmap Event aux actualités produit et besoins business grâce à une veille interne et externe, notamment à travers nos partenaires et de notre écosystème.Au quotidien, vous collaborez étroitement avec les fonctions Content Marketing, Campaign Marketing, Product Marketing, ainsi qu’avec Marie et Delphine (Brand Designer) et Clément (Growth Ops Manager).Profil recherché3 à 5 ans d’expérience en Marketing / Gestion Ops au sein d’une entreprise B2B Tech.Maîtrise des bases des outils CRM (HubSpot, CMS et Salesforce) et des outils de productivité (Google Suite, Zapier).Capacité à travailler en collaboration avec différentes équipes pour maximiser les performances des events et de la conversion des leads.Français et Anglais courant.Entretien avec Laure, Head of Marketing (≈45 minutes).Plus d’infos ici sur Batch, et les avantages salariés
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