Global Head of digital Marketing

il y a 2 semaines

Paris, Île-de-France Believe Group Temps plein

Global Head of Digital Marketing & Branding

Full-time
Contract type: Regular

Believe is one of the world's leading digital music companies. Believe's mission is to develop local artists and labels in the digital ecosystem by providing them the solutions they need to grow their audience at each stage of their career and development.
Its 2,020 employees in more than 50 countries aim to support local artists and labels with a unique digital expertise, respect, fairness and transparency.
To support our fast-growing presence on all continents, we are constantly looking for new Believers to join us and make a stronger and more positive impact on the music industry
As the Global Head of Digital Marketing & Branding, you will drive our digital marketing and branding strategies, ensuring a compelling and consistent digital presence across global markets. Reporting to the Global Marketing & Communication Department, you will enhance digital customer experience, amplify brand identity, and leverage digital channels to support business growth.
This role requires strong leadership, strategic vision, and expertise in digital marketing, branding, and cross-functional collaboration. You will work closely with key stakeholders, including internal teams (Leaders, Corporate, Business, CSR, HR) and external partners (agencies, freelancers, and content creators), and orchestrate project management, to align digital marketing initiatives with our diverse audience—ranging from candidates and investors to artists, labels, and the broader music ecosystem.
Key Responsibilities

Digital Ecosystem Management & Strategy

Build, sustain, upgrade and manage a comprehensive digital marketing ecosystem, including company websites, third-party platforms, and global/local social media channels.
Ensure brand consistency, security, and an optimized digital customer journey.
Develop digital experiences across customer touchpoints to drive engagement & loyalty.
Design and execute data-driven digital marketing strategies that enhance brand awareness, lead generation, social advocacy, and customer retention.
Oversee SEO, SEM, social media, content marketing, and digital advertising initiatives.

Website & Digital Experience Management

Lead website strategy and ensure seamless UX/UI, mobile optimization, and accessibility across devices and platforms.
Utilize analytics to track performance, identify areas for improvement, and implement data-driven optimizations.

Brand Identity & Content Strategy

Define and evolve the global graphic brand identity, ensuring consistency across digital and traditional marketing channels, in close collaboration with Corporate.
Oversee the creation of engaging content aligned with SEO best practices, brand messaging, and audience engagement.

Data & Performance Analytics

Implement and leverage digital marketing analytics to measure campaign effectiveness, optimize strategies, and drive business growth.
Stay ahead of digital trends, tools, best practices and technologies, ensuring continuous innovation and market relevance.

Stakeholder Collaboration

Partner with Global Marketing & Communication managers, cross-functional teams and external agencies to align digital marketing strategies with business objectives and market needs.

Team Leadership & Budget Management

Lead a team of four professionals (social media, web management, and branding) while managing external agencies and content creators.
Oversee and allocate digital marketing budgets effectively to maximize ROI.

Minimum Qualifications

Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
8–10 years of experience in digital marketing and branding, ideally in an international company, with strong business acumen.

Core Competencies

Strategic & Analytical Mindset – Expertise in digital marketing channels (SEO, SEA, SMO, content marketing, and web analytics).
Branding & Creative Leadership – Strong background in brand strategy, visual identity, and storytelling.
Digital Tools & Project Management – Proficiency in CMS platforms (WordPress, Drupal) and project management tools (Basecamp, GanttProject, Atlassian Suite).
Change Management & Leadership – Ability to navigate complex, fast-paced environments and drive digital transformation.
Stakeholder & Relationship Management – Strong interpersonal skills to collaborate across departments and build positive & lasting partnerships.
Bilingual Communication – Fluent in French and English, with excellent written and verbal communication skills.

We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.
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