Global Marketing Project Manager
il y a 2 semaines
Company DescriptionWe are SGS – the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratoriesaround the world.Job DescriptionPRIMARY RESPONSIBILITIESAs the Marketing Projects Manager for the Group, you will be responsible for leading and executing strategic marketing initiatives across all divisions, with a primary focus on sustainability marketing. Working closely with cross-functional teams, divisional and local marketing and sales, and external partners, you will develop and manage projects that align with the company’s sustainability goals, brand strategy, and business priorities.This role requires a strong project management mindset, the ability to coordinate multiple global initiatives and a deep understanding of integrated marketing strategies. Experience in sustainability marketing, writing media communications, or branding is a plus.Key Responsibilities include:Lead and oversee global marketing projects, ensuring alignment with business objectives, sustainability commitments, and branding guidelines.Develop and implement sustainability-focused marketing initiatives, including content, digital campaigns, and thought leadership programs.Collaborate with divisional marketing teams to ensure marketing strategies are effectively integrated across all business units.Work closely with sustainability teams and corporate communications to align marketing efforts with the company’s ESG messaging and sustainability commitments.Manage marketing timelines, budgets, and deliverables to ensure the successful execution of campaigns.Oversee the development of high-impact marketing content, including sustainability reports, digital campaigns, event materials, and social media strategies.Support brand positioning efforts, ensuring that all sustainability-related messaging aligns with corporate identity.SPECIFIC RESPONSIBILITIESStrategic Marketing Oversight:Define and oversee the execution of the global marketing plan, setting priorities and providing clear guidance for execution teams.Evaluate and refine digital marketing practices to enhance effectiveness, ensuring seamless alignment with strategic goals.Act as a thought leader, translating industry challenges into innovative solutions for stakeholders.Strategic Marketing & Sustainability Initiatives:Develop and execute global sustainability marketing campaigns, ensuring consistency in messaging across all divisions.Lead marketing efforts for corporate sustainability initiatives, working closely with internal teams and external partners.Translate industry trends and regulatory developments into strategic marketing opportunities.Identify opportunities to enhance brand reputation through sustainability storytelling and market positioning.Project Coordination & Team Collaboration:Act as the central point of contact for global marketing projects, coordinating efforts across various business units.Work closely with content, creative, and digital teams to develop impactful campaigns that align with corporate sustainability goals.Facilitate regular project meetings, ensuring key milestones and deliverables are met on time.Collaborate with regional marketing teams to adapt global campaigns for local markets.Content & Digital Strategy:Oversee the creation and distribution of sustainability-focused marketing content, including press releases, articles, white papers, videos, and digital assets.Work with the content team to ensure that all materials are optimized for SEO and aligned with corporate sustainability messaging.Manage content calendars and ensure timely delivery of assets.Partner with digital teams to implement sustainability marketing strategies across online channels (website, social media, email, paid advertising).Brand & Market Research:Ensure that all marketing materials reflect the brand’s commitment to sustainability, ESG, and responsible business practices.Conduct market research and competitor analysis to inform marketing strategies and uncover new growth opportunities.Utilize data analytics to track marketing performance and impact of sustainability initiatives.Performance Tracking & Budget Management:Define KPIs for sustainability-focused marketing initiatives, tracking their impact on brand engagement and corporate reputation.Monitor campaign performance using analytics tools and report on the ROI of sustainability marketing efforts.Manage vendor relationships and ensure budget optimization for maximum marketing impact.MEASURES OF SUCCESS (KPIs):Campaign Effectiveness & Engagement: Measured by digital engagement rates, media coverage, and content performance.Brand Awareness & ESG Positioning: Growth in brand perception and stakeholder engagement on sustainability initiatives.Marketing ROI: Effectiveness of campaigns, measured through conversion rates, digital traffic, and overall brand impact on sustainability goals.QualificationsPROFILEBachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.Experience or strong understanding of sustainability marketing, ESG communications, or corporate responsibility.5+ years of experience managing global marketing projects, with a focus on campaign execution, content development, and digital marketing.Strong knowledge of digital marketing channels, including SEO, PPC, social media, and email marketing.Experience with marketing tools and analytics platforms (Google Analytics, CRM systems, marketing automation tools).Proven ability to work across multiple divisions and coordinate large-scale projects.Strong organizational and time-management skills, with a results-driven approach.REQUIRED SKILLSStrong project management abilities with experience handling global marketing campaigns.Understanding of sustainability marketing and ESG trends.Excellent communication and collaboration skills, with the ability to influence stakeholders across various levels.Analytical mindset, with the ability to interpret data and make informed marketing decisions.Ability to work in a fast-paced international environment and manage multiple projects simultaneously.Additional InformationLocation: Hybrid, with the ability to collaborate across time zones.Reports directly to Global Head of Marketing & Branding.Occasional travel may be required. #J-18808-Ljbffr
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