Senior Manager

il y a 2 semaines

RueilMalmaison, Île-de-France Alcon Temps plein

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.The purpose of this role is successfully activate all digital initiatives in support of Alcon's Surgical priorities within a country. The role will influence Global/International teams to ensure market requirements are delivered, and then work cross-functionally in a market to extract commercial value from each initiative. Successful delivery will ultimately transform the business to increase sales, lower costs to serve, and/or increase customer satisfaction.Role will report directly to the Country Franchise Head. Role will have a dotted line into the International Head of Business Transformation and serve as an active participant in a growing network of Business Transformation leads within the International Marketing Group (IMG) and other markets. This will ensure best practices are shared and Alcon is continuing to raise the bar on what is possible to achieve with digital.In this role, a typical day will include:Deliver and deploy critical transformational initiatives by leading complex cross-functional teams to ensure all country requirements are met and deployed on time and in full in line with country's annual plan.Strategically influence global/international teams to define deployment plans and promotional campaign requirements for critical initiatives.Actively monitor market competition to ensure requirements meeting business needs while helping Alcon to stay ahead of competition.Provide expert-level knowledge of highly complex enterprise IT systems (i.e. SAP, SFDC, Foresight) and bridge with appropriate Global/International stakeholders to ensure country instances are fit for purpose with global digital products.Define the opportunity behind each digital initiative and strategically align country organization to realize the opportunity.Create plan and align cross-functional resources to ensure best-in-class execution for optimal customer satisfaction as well as maximum business impact measured through ROI.Adapt/translate provided training materials for new tools and tactics and ensure all required parties are trained adequately and can demonstrate proficiency.Track performance against Commercial KPIs and help shape action plans for markets to drive improved performance.Ensure delivery of true omnichannel activations through digital subject matter expertise and close partnership with country marketing organization.Leverage existing technologies and platforms to deliver a seamless customer experience in line with commercial objectives.Technologies include but are not limited to: Drupal (CMS), Salesforce Sales Cloud and Marketing Cloud, Sprinklr, & ON24.Focus on amplifying physical activations through existing digital infrastructure to reach broader audiences to generate leads and opportunities.Partner with sales organization to ensure efficient lead follow-up and maximize commercial impact from programs.Infuse a data-driven culture to ensure organization's data capabilities are fully realized to measure what matters and drive follow-up actions.Serve as single point of contact with the International Business Transformation team to ensure all best practices are leveraged in market.WHAT YOU'LL BRING TO ALCON:Education: Minimum: Bachelor's Degree; Desirable: MBA.Languages: Fluency in English & local market language required.Experience & Competencies:10-15 years of digital marketing experience in large companies.7-10 years of demonstrated leadership.Experience launching and growing multiple consumer- and customer-facing, enterprise-level digital products.Comprehensive understanding of the digital ecosystem and how different channels/technologies work together to solve customer and business challenges.Intimate knowledge of agile development processes and deep experience guiding teams through it who may not be as familiar.Fluency in customer segmentation and data analysis to establish specific KPIs and robust measurement plans to evaluate success.High degree of technical knowledge and aptitude.Focus on details without losing sight of the bigger picture.Ability to influence and build strong relationships across the organization, locally and globally.Resourceful, entrepreneurial spirit with a drive for results.HOW YOU CAN THRIVE AT ALCON:Manage your own workload and schedule while hitting your set targets.Collaborate with teammates to share best practices and learnings as work evolves.See your career like never before with focused growth and development opportunities.
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