Customer Marketing Manager
Il y a 2 mois
Posted
12-Apr-2024
Job type
Full time
Country
France
Location
Paris
Lead recruiter
Melissa Mellouli
Function
Marketing
Reporting Line
Off-Trade Customer Marketing Channel Lead
On-site/Remote
On-site
Level of experience
Professional (Management)
Contract type
Permanent
YOUR OPPORTUNITY
Your Opportunity
A fantastic opportunity to join the Customer Marketing team in one of Europe’s biggest markets. Becoming a key member of the Off Trade Channel, responsible for the flawless implementation of the BTL Channel strategy with our priority customers. Working alongside a team of Customer Marketing Managers dedicated to the Channel.
You will have a passion for understanding shopper behaviour and using this to win on the path to purchase. Positively pushing the boundaries, whilst connecting stakeholders from across the business to deliver execution that balances shopper, customer, and brand objectives. Being at ease making decisions, evaluating performance, and driving continuous improvement to stay two steps ahead of the competition.
Operating at pace, being able to multi skill effectively and being at ease leading projects are all essential skills needed to excel within this role.
About You
You will be a natural team player, with the ability to lead from the front. Highly skilled in building strong relationships across the business, with the confidence to drive positive change within the channel. With a passion to think and act with a shopper mindset, helping fuel a new era in our BTL strategy within Europe. Seeing change and challenge as an opportunity.
RESPONSIBILITIES
**With our Consumer at the heart, your key focus will be to**:
Implementing the Below the Line (BTL) strategy for the Channel, working cross functionally to deliver execution in store aligned to brand strategy.
Put the shopper at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.
Delivering greater regional consistency in BTL, with 70% of execution to come from Channel Marketing toolkits.
Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
With an external focus, being the Customer Marketing lead for a defined set of priority customer(s). Including being at ease discussing marketing choices for a brand, working in partnership with Consumer Marketing.
Contribute to the annual brand planning cycle. Bringing a shopper, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver.
Maximise Return on Investment from marketing spend, setting clear objectives for all investment decisions and evaluating in a timely manner. Including customer spend (Gross to Net).
Ongoing management of marketing budgets, including phasing and invoice/purchase order processes.
Customer Joined Business Plan partner. Owning the BTL activity proposal for the customer(s) and leading this discussion during the process.
SKILLS & EXPERIENCE
The Skills & Experience needed to create your legacy
**Skills**:
Thrives on being a key contact for customers, whilst balancing internal and external priorities.
Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
A self-starter, with the ability to work under pressure and deal with ambiguity.
Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.
Advanced in prioritisation and making bold choices.
Advanced presentation skills.
Fluent command in French and English. Essential.
Experience
Minimum 3 years experience within Marketing or Commercial. Preferably within a PremiuM/FMCG background.
Experience of the Spirits and/or Beverage industry in the market is preferred.
Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).
Proven track record in positive stakeholder management.
Experience of delivering shopper marketing activation or events is preferred.
Experience of working for BTL/Creative agency is beneficial but not essential.
Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.
LEADERSHIP AGILITY
At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
**Belonging**: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
**Self-Awareness**: You have high levels of self-awareness, are reflective and know yoursel
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