Global Brand Lead, Rare Disease

il y a 2 semaines

BoulogneBillancourt, France IPSEN Temps plein

**Title**:
Global Brand Lead, Rare Disease

**Company**:
Ipsen Bioscience, Inc.

A key member of the Global Asset Team, the Global Brand Lead for Rare Disease is responsible for leading the Global Brand Team and is accountable for the commercialization strategy for the brand (co-created with major markets) as well as driving execution of the Global Brand Plan in coordination with key global functions.

**Main responsibilities / job expectations**

**Integrated Asset Strategic Plan (ISAP)**:

- Provide commercial input to develop the ISAP and scenarios led by the Asset Lead and translate the ISAP into a functional strategy and plan (Global Brand Plan), including timelines, costs and resources needed to deliver on the ISAP
- Accountable for delivering the ISAP for the commercial function and responsible for proposing innovative approaches and inputs to refine strategy and plans
- Responsible for flagging any functional opportunities, changes or risk and propose solutions/mitigation plans to the Asset Lead and Asset Team
- Define and track functional execution KPIs to deliver the ISAP
- Identify, develop and lead key global marketing activities such as advocacy, disease education, advisory boards, scientific messaging, congress presence, KOL management and development plans
- Develop communication plans across the product life-cycle and implement multichannel strategies across the marketing mix ensuring delivery of KPIs
- Benchmark against competitors and take corrective action where appropriate.
- Ensure appropriate budget allocation and ensure accuracy of phasing to drive business within financial year
- Accurate decision-making on investment or disinvestment

**Market/ Customer Insights**:

- Constant horizon scanning with a view of maximising product life cycle.
- Leverage internal and external insights and best practices to maximize asset value and continue to innovate
- Continually review and consolidate CI insights
- Develop meaningful insights into the needs of all key customer groups.
- Support consolidation, integration and analysis of insights from customers, markets, geographies and other major players to formulate a robust customers’ insights/stakeholder management plan
- Liaise closely with market access & HEOR, business development, business intelligence/market analytics to ensure quality of market data
- Lead the commercial section of LCM/new business opportunities for the brand through in-depth assessment and solid forecasting
- Contribute proactively to the preparation of new strategic projects and presentation to the internal governance bodies (e.g. PSC, PC)
- Monitor the product life cycle landscape to ensure awareness of new insights and strategies
- Provide regular updates on progress and recommendations to the Asset Lead, Asset Team and senior management

**Cross Functional Leadership**:

- Represent the aligned view of the commercial function on the Asset Team and leverage best practices and core competencies of the commercial functions
- Lead the commercial sub-team of the Asset Team (Global Brand Team), empowering all members and ensuring that patient and customer insights are always taken into account
- Build project workstreams and lead operational marketing programmes with high level engagement across all cross-functional project teams at Global, Regional and Affiliate level as well as with Alliance partners (where applicable)
- Proactively ensure affiliate engagement and the sharing of best practice across the organisation
- Liaise closely with other members of the Asset Team to ensure quality of projects delivered and strong cross functional delivery
- Where applicable, be the commercial representative/accountable with permanent and/or ad-hoc role in governance bodies with partners, in liaison with other internal stakeholders (alliance, legal, finance, medical, key markets)

**Regional/market support**:

- Work with key markets to identify key drivers and areas of uncertainty for competitive entry and align on priority scenarios
- Investigate and challenge Regional and Affiliate visions to ensure alignment with ISAP
- Input / challenge local individual expertise and organization structure around your brand
- Develop near term initiatives and tactics as appropriate
- Develop a communication and roadmap to share and integrate competitive response planning within Regional and Affiliate plans
- Develop KPIs to measure impact of global marketing activities

**Leadership**
- Attract, develop and retain talents to shape the future of IPSEN
- Develop Leadership and upscale capabilities of the global commercial team
- Lead and motivate the team
- Align and energize team around common objectives

**Ethics & Compliance**:

- Ensure that adequate financial structures and controls are in place
- Drive a strong compliance culture throughout the team through role-modelling and ensuring 100% adherence to all SOPs
- Comply with Company guidelines and country/industry standards on ethics and com

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