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Stage/internship Global Digital Project Manager
il y a 3 semaines
STAGE/INTERNSHIP
Global Digital Project Manager
**Starting**: July 2024
**Missions**:
Within the Communication department and under the responsibility of the Global Digital Manager, you will participate in the implementation of the digital strategies of COTY niche brands: Jil Sander, Tiffany & Co and INFINIMENT COTY PARIS. Demonstrating a real interest in digital and new technologies, you will be able to combine analytical skills and creativity to identify new opportunities to increase the digital & CRM performance of the brands in the portfolio.
Deploy our niche brands digital plan for fiscal year to come
Build social media calendars, coordinate with agency and find ways to improve our performance on social media
Consolidate and analyze paid media campaign reports, define KPIs and highlight PCA’s key learnings.
Coordinate and develop digital activations for our brands new product launches
Manage our brands’ social media accounts - Editorial planning, tone of voice and fanbase growth
Develop digital toolkits to make sure markets have all necessary information to communicate appropriately on new launches
Identify industry trends and top-performing contents
Study competitive benchmarkings and rank brands’ performance
Audit ecom contents and consumer digital/e-commerce purchasing journey on key e
- retailers
Develop data acquisition and loyalty strategy
Build newsletters editorial calendar ensuring ongoing level of customers engagement and DTC conversion
**Profile**:
Fluent in English and French with excellent business writing skills.
Has a strong analytical mind
Has an excellent understanding of the digital and social media ecosystem and knows how to be creative on social media plataforms
Is organized, rigorous and have a sense of responsibility
Knows how to prioritize and juggle between different projects and brand DNA.
Proficiency in Klavyo, Sprinkr and Traackr would be a plus
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