Global Category Manager Media

Il y a 3 mois

Paris, France Pernod Ricard Temps plein

Want to join a fast-moving company, among hard-working and convivial teams and plan our global sourcing strategy for media ? We are looking for a Global Category Manager Media You will be based at The Island, our office in central Paris.

Objective
- To support Managing Entities in the execution of our Global Media Category Strategy, ensuring that our in-markets teams have access to the most effective channels and resources available, enabling our media spend to be deployed optimally (effectively and efficiently), to create brand equity and drive sales growth across Pernod Ricard’s portfolio.
- Manage and Execute the roadmap outlined in the Global Procurement strategy playbook for Media

Your key missions
- Plan and Execute the Global Pernod Ricard Sourcing Strategy for Media:

- Maximize value along 3 lenses: Buy Better (leverage Pernod Ricard’s scale & professional procurement practices); Spend Better (harmonize policies, processes and manage demand tightly); Track Better (spend performance, compliance, sustainability and diversity).
- Manage change and the implementation of fit-for-purpose media agency solutions for Pernod Ricard’s and our Market Companies;
- Ensure the translation of our overarching Diversity and S&R commitments by our agency partners;
- Prioritize initiatives to maximize benefits & monitor category budgets to maximize return on investment (ROI);
- Responsible for the execution of negotiation strategy, contractual terms, legal requirements, and regulatory compliance related to buying media (including service-level agreements (SLAs), data usage agreements, data ownership rights, ad fraud prevention, brand safety, viewability, and transparency requirements);
- Drive efficiency and effectiveness of our marketing spend to increase ROI and manage our agency partners;
- Support our Marketing Effectiveness team efforts to have data access to measure assets usage ratios (‘Working vs. Non-Working’) spend in advertising.
- Identify and implement Drive efficiencies across the digital media landscape, through deep understanding of ad tech platforms, programmatic advertising, data management platforms (DMPs), demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and other relevant digital media tools and platforms.
- Unlock media buying opportunities across the programmatic advertising ecosystem, including real-time bidding (RTB), private marketplaces (PMPs), data-driven audience targeting, dynamic creative optimization, and third-party data integrations.
- Support key stakeholders in the implementation of transversal ways of working across our Brand Companies and corporate functions to bring to life our overarching Media strategy;
- Partner with media Data and Analytics team to understand Pernod Ricard’s data collection process, audience segmentation, data privacy requirements (e.g., GDPR, CCPA), and collaborate with data and market teams to leverage insights for media planning and optimization.
- Responsible for supplier market dynamics/intelligence:

- Execute activities to enable agency selection, and evaluate digital media vendors, such as ad agencies, media buying agencies, ad networks, ad exchanges, and technology providers (assessing their capabilities, performance metrics, pricing models, and contractual terms).
- Supports the Global Category Director in the commercial relationship with Pernod Ricard’s media agencies, which has an aggregated spend of 500m EUR;
- Support Managing Entities to Deliver functional targets and KPI’s, in partnership with the Global Media Leader and Marketing Effectiveness team, to harmonize the media planning and buying processes, including audience targeting, media research, media buying models (CPM, CPC, CPA, etc.), and media performance measurement and optimization.
- Actively participate to the PR Procurement transformation (_SmartSpend_), executing Media buying & Market Research transformation workstreams;
- Organizational relationships
- Reports to the Global Category Director Media;
- Internal stakeholders:

- Global Indirect Procurement Director / CPO
- Global Digital Marketing Director and Global Media Leader
- Pernod Ricard Managing Entities (i.e. Management Entities CMOs & marketing teams) business stakeholders: Collaborate with the marketing leads in the management entities and procurement communities, on the deployment of the category strategy, and on progressing on our journey from ‘good’ to ‘best in class’
- Functional owners such as HR, IT, Legal & Compliance
- Procurement Managers & Analysts

If you recognize yourself in the description below, don’t wait to apply

Professional
- Marketing / Procurement professional experienced in Advertising & Promotion and/or Media Buying (+10yrs)
- Experienced in running complex RFPs across multi markets
- Experienced in building relationship with marketing colleagues and embedding procurement process and performance metrics
- Proficiency in English

Technical
- E

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