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Services Marketing Product Manager
Il y a 7 mois
A family-owned company, bioMérieux has grown to become **a world leader in the field of in vitro diagnostics**. For 60 years and across the world, we have imagined and developed **innovative diagnostics solutions** to **improve public health**. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
**At bioMérieux, we believe that smart microbiological risk management in Pharma manufacturing is an untapped source of value, delivering both patient safety and operational efficiency.**
The main mission of the Global Product Services Marketing Manager is to build a portfolio of services offerings to enable pharma customers’ adoption and implementation of bioMérieux quality control innovative solutions and to contribute to positive customer experience and loyalty.
This includes validation/qualification execution services, feasibility services, supply chain services, maintenance services, trainings, consultancy
**Main responsibilities**:
- Define and drive a service execution roadmap to deliver in regions end-to-end services offer along the customer journey in close collaboration with the transversal organization including the key stakeholders of the value chain (solutions and sales managers, R&Ds, program managers, supply, and customers services).
- Contribute with the Global strategy services manager to design and update the global marketing services strategy (offer, positioning, business model definition), and to the strategy of execution driven by the customers services team.
- Define project specifications and business plan for the new Pharma QC service range and create a commercial governance for a proper integration in the solution’s value proposition towards regional/ local and the global marketing teams (global solutions managers and regional/local Marketing teams).
- Build and execute the yearly service marketing plan: potential market, positioning, service features, price, commercial deployment, communication, training, and budget.
- Collect data and insights on customer needs, services practices, benchmarks, and market trends by organization internal workshops, customers interviews and congress participation; and consolidate information into actionable items to improve and develop service portfolio relevance.
- Deploy the new range of services globally: range management, price definition, service availability, reference management in SAP and communication plan
- Ensure commercial activation in each region: internal trainings, marketing materials, communication support and the KPI definition.
**Who are you ?**
- At least 3-5-year sales & Marketing experience in B to B service sector ideally in Pharma Industry
- Ability to navigate in a matrix organization
- Transversal Project Management, operational Marketing, product Management
- Service business model and commercial activation experience
- Strong proposal, good communication skills, rigorous & analytical
- Fluent in English, French nice to have
