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Growth Marketing Specialist

Il y a 5 mois


Lyon, France mylight150 Temps plein

L'entreprise

Libère ton énergie, et donne du sens à ta carrière en rejoignant un groupe leader de la transition énergétique ayant pour mission de faire du solaire la première source d’énergie en Europe

Chaque jour, au sein de Mylight150, nous participons à la construction d’un monde où chacun produit et consomme sa propre électricité pour libérer nos usages et profiter d’une abondance durable.
Avec notre marque MyLight Systems, nous concevons des produits et services innovants allant des panneaux solaires à une solution de stockage virtuel de l’électricité produite. Ces produits ainsi que des gammes en matière de climatisation, ventilation et chauffage, sont proposés à notre clientèle à travers nos canaux de distribution dont notre propre enseigne, Alaska Energies, présente dans chacun de nos pays.

Alors, si toi aussi tu souhaites intégrer un groupe à impact et nous aider à relever les grands défis environnementaux de notre monde actuel, tout en t’épanouissant dans un contexte de croissance rapide (nous venons de lever 100 millions d’euros en décembre 2023 pour accompagner notre développement), rejoins-nous

Description du poste

Rattaché(e) à la Head of Growth, ton rôle en tant que Growth Marketing Specialist, est de participer activement au développement et à la construction du département Growth Marketing en étroite collaboration avec l’ensemble de l'équipe marketing.

**Tes missions seront de**:
Contribuer à l'élaboration de stratégies d'acquisition et rétention digitales en alignement avec les objectifs de l'entreprise.

Gérer et optimiser les campagnes en ligne (SEA, display, affiliation, Meta ads, etc.) pour nos différents marchés et identifier les opportunités d’acquisition de trafic qualifié.

Améliorer le référencement naturel (SEO) ainsi que créer des landing pages et A/B tester pour identifier les meilleures pratiques de conversion.

Analyser les performances des campagnes et créer des rapports réguliers présentant les KPIs, notamment la conversion et le ROI et proposer des recommandations basées sur l'analyse des données.

Benchmarker les pratiques concurrents pour ajuster la stratégie d'acquisition et rester compétitif sur le marché.

Profil recherché

Tu as une expérience similaire d'au moins deux ans, idéalement dans un environnement exigeant, de préférence avec une forte composante Marketing digital.
Tu as une parfaite approche de test and learn, une maitrise des outils de marketing automation comme SEMrush, Google Search Consol et tu parles couramment anglais.

Ta rigueur, ton autonomie et ta capacité d’adaptation seront des atouts pour réussir les différentes missions qui te seront proposées.

Rejoins-nous