Influencer Marketing Coordinator

il y a 2 semaines

Paris, France Vestiaire Collective Temps plein

Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore and Hong Kong and warehouses in Tourcoing (France), Crawley (UK), Hong Kong and New York.

We currently have a diverse global team of 800 employees representing more than 50 nationalities. Our values are community, activism, transparency, dedication and greatness. We are proud to be a BCorp.

**Vestiaire Collective is looking for an Influencer Marketing Coordinator to join our Global Marketing team for a 6 month temporary contract in our Paris office.**

**About the role**

Vestiaire Collective is looking for a community-minded and sustainable fashion passionate Influencer Marketing Coordinator.

Reporting to the Global influence Manager, you will be supporting him to develop the Vestiaire Collective influencers community, coordinate and educate our regions around key topics related to influence. This role is related to nearly every team in the company (locally and globally) and helps to tell the brand story on a social level.

**What you'll do**

**Influencers**
- Carefully review and approve influencers content across markets before going live
- Assist on the Vestiaire Collective Ambassador Programme:

- Help the project manager for this ambassador programme and work closely with local influence team on rolling out this programme successfully across markets
- Assist on the Collective for Change Programme:

- Help the project manager for this content creator programme and work closely with local influence team on rolling out this programme successfully across markets
- Benchmark on new profiles to join our community and advocate our platform on social media: whether it is among our existing community (buyers and sellers on our platform), or people that aren't users of our platform but that you think would love to use it
- Support in building influencer ask and outreach guidelines for specific campaigns
- Write the guidelines with the Global Influence Manager
- Follow up on the campaigns' launch and results
- Help build the campaign global report

**Coordination**
- Support the manager to coordinate a weekly meeting with the local teams and follow up on the ongoing topics with local teams
- Cooperate with the marketing, local influencer and creative teams for more effective coordination and introduction of Influencer campaigns on different platforms:

- Definition of guidelines for all regions
- Review the profiles to be validated

**Media ecosystem and innovation**
- Following the latest trends in marketing trends, influencers management, technology, etc.
- Looking for new approaches of how to improve influencers campaigns

**Data and analysis**
- Support the team in providing analysis and building weekly and monthly activity reports based on owned and earned KPIs
- Follow-up weekly reporting with regional team

**Who you are**
- You have a Master's degree or equivalent in digital marketing
- You're proficient with excel and you're used to doing reporting. You are not afraid to draft insights based on the numbers you will monitor.
- Eager to learn in fast paced environment and you are tech friendly
- Proactive, highly motivated, detail oriented and process driven individual with excellent numerical and communication skills
- You believe in creative intelligence and you like to draw insights from data and get good learnings to adjust strategies.
- Community driven: you are passionate about conversations and trends on social networks, you closely watch trending topics and rising stars on social
- Passionate about second-hand fashion and sustainability: you think second-hand is the future of fashion and follow platforms and influencers involved into sustainable fashion. You have a strong knowledge have a strong knowledge of them
- Out of the box thinking: you believe influence can't be measured by the numbers of followers only, and know how to identify people that have a voice on sustainability and inclusivity topics, while sharing their love of fashion. Your analysis capabilities coupled with your instinct enable you to find innovative mechanics on social and new ways of doing influence.
- You like to think of yourself as someone organized and sharp: organization tools, dashboards and planning tools have no secret for you
- Creativity is a plus
- Fluent in English and French

**Tools**
- Experience with Project Management tools : Trello etc.
- Experience with Analytics tools is a plus : Google analytics, Tableau, SQL
- Experiences with Google suite: Google slides, Google sheet, Google word, etc
- Comfortable with technology and having already use a social reporting tool is a real advantage
- Knowledge and active user of social networks: Instagram, TikTok, You

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