Senior Brand Manager France

il y a 2 semaines

Paris, France Affinity Petcare Temps plein

**Our Company**

Sector:
Petfood Industry (Cat & Dog)

Turnover:
600 M€. Third company in Europe in the pet care dry food business

Employees:
1.100 (4 production centers in Europe)

**Location**:
Paris, France

Affinity is a** family-owned Spanish company,** which is steadily growing and a **dynamic and insurgent player** in pet food. At Affinity, we are much more than experts in animal nutrition. For 50 years, we have worked together with a common purpose**:to bring together humans, dogs and cats for a better world**.

Today, the more than 1.100 professionals who work at Affinity carry out this mission from our offices in Barcelona, Paris, Milan and Snetterton in UK. In France, we are a small and very dynamic team working in a challenging and good atmosphere.

We are very **proud of our** **brands** (in Grocery: Ultima, Brekkies, and in Specialist Channels: Advance, Trainer, Libra ), and the work and our engagement with the Affinity Foundation. We are proud as well to have our** factory in France **in the Loir-et-Cher at La Chapelle Vendômoise where we can ensure the quality of our products.

Our company is **going through exciting **times**, we are growing internationally, with new innovation projects and new market challenges. In France, we are the challenger of the 2 big players but leader in key strategic segments such as the natural, or mini dogs. On top of this, we are very innovative player changing the rules of the game and high investor in media.

We want to continue **leaving our footprint** and we want you to be part of it. We are looking for talented, bright, and driven people to join us, and in this case, passionate about brand development.

If you would like to help us achieve our common purpose and keep growing professionally, this is your chance to leave your footprint by joining our amazing **Marketing Team.**

**What we offer**

We are looking for a **Senior Brand Manager** based in our Paris Office at Issy-les-Moulineaux. Reporting to the Marketing manager, you will join a multicultural team to work in our leading portfolio brand. The Senior Brand Manager will be accountable for a global brand with the main aim to increase market share and brand’s reputation, improve consumer experience and drive company’s growth within the local market.

**What you will do**
- Understand the category and Brand under her/his local responsibility
- Define and implement the local Brand strategy long-term and short-term.
- Execute in autonomy the monthly tracking deep dive analyzing sell in, sell out and consumer data to identify key insights, potential business opportunities and action plans.
- Follow up on the main brand’s KPÌs
- Work on the annual marketing plan for the country: new product development (innovation & renovation), media & communication strategy, pricing strategy & consumer promotion activities in order to boost sales and grow the category.
- Take part in innovation strategy projects.
- Define and manage approved brand budget with strong acumen
- Implement and monitor the annual media strategy together with the global team and the agency (TV, OLV, social media, influence)
- Drive local ad hoc PR and BTL activations to support the brand equity
- Build strong, trusted relationships with the key stakeholders both in local and global team to ensure a productive teamwork

**What we are looking for**
- +5 years of experience in Marketing Department within a FMCG industry
- Strategic thinking
- Business School BAC+5 or equivalent (ESC/Ecole d'ingénieur agro ou Master)
- Experience in marketing through all leverages: product development, media activation plans, pricing and point of sales activities.
- Ability to analyze and interpret performance management data and make recommendations to optimize the effectiveness of the marketing activities
- Good organizational skills. Experience of working and delivering multiple projects
- Leadership & Energy to implement new projects
- **French **& English **required**. French native compulsory (Other languages such as Spanish or Italian can be a plus)

**On top of this**

Transport participation + restaurant tickets Appetiz

Flex office with commute time 2 days out 3 days.

Travel every 3 months to Barcelona headquarters.

***

**To discover more about**
**us**:
Our brands:

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