Product Marketing Manager

il y a 4 jours

Montpellier, France Euro London Appointments Temps plein

Our client is a rapidly expanding French-US SaaS joint venture. They are seeking a Product Marketing Manager to create and drive sales enablement campaigns and product launches across EMEA.

You must have a fantastic level of written and spoken English as well as fluency in French.

Offices are based in Montpellier, but this role can be fully remote if you prefer.

As a Product Marketing Manager, you will represent the voice of the customers, and use that to craft messaging and positioning, drive cross-sell and product adoption, develop positioning and campaign strategy, and partner with the U.S. Sales and Customer Service teams to drive expansion revenue.

Reporting into the Director of Product Marketing, based in the US, and working with cross-functional stakeholders, you will play a critical role in supporting product launches with a fast-paced development team who is highly focused on creating products that users love and value

You will also be on the ground floor of supporting cross sell between complementary products and expansion of client accounts.

**Key Sample Projects**:

- Engage with customers to understand products and buyers, the competitive landscape, and the position in the market relative to short
- and long-term trends
- Improve product launch and release process for new features and products
- Lead campaigns to drive adoption of key features post product launch
- Create materials and internal assets for Sales and Customer Success teams to drive expansion revenue and improve retention
- Help manage and execute win/loss programs
- Work with content teams to improve website presence and ensure it speaks to buyers

**Profile Required**:

- Solid experience in product marketing, where you’ve been heavily involved in product launches and ongoing releases for a technical SaaS business
- Deeply familiar with the product launch process - running multi-channel launch campaigns that have driven product adoption with supporting metrics
- Proactively reaching out to buyers to understand their challenges/motivations and mapping them to features and value propositions
- Participation in persona development and win/loss programs
- Building successful relationships collaborating with Sales, Marketing and Product orgs
- Data-driven approach to gathering customer and market insights, packaging them for go-to-market success, and aligning GTM and Product teams
- Active listener who is innately curious, open-minded, proactive and asks clarifying questions, and comfortable with ambiguity
- English to native / bilingual standard with fluent French

**Nice to Haves**:

- Enterprise product launch experience, though a willingness to learn about enterprise buying behavior is more important
- Experience developing product training materials and sales assets for launching to different customer segments and personas

**Salary**: 70K€ + stock options

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