Brand Portfolio Manager
Il y a 2 mois
BRAND PORTFOLIO MANAGER / PRODUCT LIFECYCLE MANAGEMENT / BUSINESS PLANNING
CDI H/F
ABOUT COTY
ABOUT SUPPLY
Global Supply is a multidiscipline function that makes the right product available at the right time, at the right cost and in the right quality. The Supply function is an umbrella for all activities across planning, making and delivering of the products and has a special focus on the Market facing through the Market Supply function. A key priority in Supply is the efficient and rapid introduction of new products. The areas of lifecycle management and initiative execution overlook the entire process of change management including sizing of new initiatives, portfolio management and the cost associated with the renewal of the product life cycle.
THE ROLE
The Lifecycle Senior Manager supports the brands and business units by monitoring the launch phase, managing the end to end lifecycle of skus portfolio in line with corporate and brand strategy.
It is the interface between business and supply chain and ensures we maintain an efficient portfolio for the company.
The role evolves from the former lifecycle management scope and is dedicated to the brand facing and the up-stream representation of Supply Chain.
KEY RESPONSIBILITIES
**NEW INITIATIVES SIZING**:
Establish for each initiative the global potential for the launch (in $ and units), in alignment with CCO, Global/Trade Marketing and Division Finance + track and analyze deviations between reality and target + deploy action plan to close the gaps.
Ensures MOQ for new initiatives are in line with each launch potential. Arbitrates with Division finance if compromises have to be made versus the standard rules of coverage (cost vs cash approach)
Establish with Planning Hub and Trade Marketing, the targeted safety stock (SS) strategy according to supply lead-times and business opportunities. Revise the SS strategy after first sell-out results.
**LAUNCH MONITORING**:
Monthly Track of launch Initiative (calendar) & communication of changes
Management of commercial priorities (arbitrage)/ early shipment request where required
**PORTOFOLIO REVIEW / ON-GOING LIFE**:
In charge of creating, maintaining and communicating the brand’s product catalogues
Annual analysis by market / sku, on brand portfolio (“portfolio management”)
Monitor low forecast skus and propose catalogue de-complexification
In case of long-term Out Of Stock, arbitrate between markets to get the best stock allocation
PIPO / DISCO MANAGEMENT / VAR/E&O MANAGEMENT
Develops the PIPO strategy to meet project financials and monitors performance vs this target
Understands input from regional portfolio optimization and develops recommendation for discontinuation aligned with Brand strategy
After feedback from Planning Hub, validate the best Disco / PIPO strategy (effective disco date (potentially different then trade Marketing initial target) to minimize liabilities, returns and missed sales)
WHAT YOU’LL BRING
**Essential**:
Strong leadership and ability to drive business alignment
Flexibility in thinking and sufficient experience to be able to find meaningful win win solutions in situations of conflicting interests internally
Track record of personally leading successful in market launches, technical and organisational innovations
Experience and strength in collaboration with internal stakeholders (Marketing, Finance, Supply etc)
Ability to work internationally
Professional fluency in English
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