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Cdi - Triggers Animation Coordinator (M/F)
Il y a 4 mois
At Sephora, we reimagine beauty, discover new brands, and influence positive change every day. Get ready to think creatively, work strategically, and make your mark at a leading global retailer. Together, we’re evolving, innovating, and reimagining the future of beauty and retail.
As a Triggers Animation Coordinator, you will be part of the Customer Animation team within the Europe & Middle East Marketing department.
Your mission will be to contribute to the deployment of Marketing Triggers (automatic marketing campaigns) in all countries of the Europe and Middle East zone.
Your objective will be to enrich the animation plan, by treating the entire customer life cycle with relevant & efficient triggers to improve the customer experience on E-store and in stores.
**_
You will excel and enjoy this position if you are ready to actively handle the following missions:_**
- Take part in the definition, framing & deployment of_**_ Marketing Triggers for all countries in the Europe and Middle East zone _**_(sequence, triggers, message, offer etc.), by matching business issues with the promise and customer issues. You will be in charge of the_**_ development of new automatic campaigns and their optimization_**_ _
- **_Development of print & digital communication materials_**_ for Marketing Triggers, these developments include: _
- **_Ahead of briefs_**_:_
- _ Organize and lead _**_ideation and co-design workshops_**_ in person and remotely (product vision, sketching, etc.) with multidisciplinary profiles_
- **_ Ensure the orchestration & follow-up of cross-departmental EME projects: _**_Project & Innovation, Image, Communication & Campaign Management teams_
- **_ Ensure the integration of customer issues and challenges to bring value to the Briefs and meet identified CRM objectives_**
- **_ Writing CRM briefs_**_: definition of CRM objectives, targets, messages, offers, channels, etc. in accordance with the stakes & needs of the Business Owner(s) Campaign Management._
- _ Achieve _**_finalized CRM assets_**_ or, prototypes / templates using existing _**_UI and UX_**_ kits and respecting the principles of ergonomics and accessibility._
- **_ Complete creative follow-up_**_ with the internal Studio Sephora department & with our external partner agencies. Including the follow-up of PSD, HTML etc. developments_
- **_ Coordination and annual follow-up of the Marketing Triggers _**_on all the countries of the_**_ Europe and Middle East zone _**_to guarantee the execution of the plans_
**_
Activity management & analysis:_**
- **_ Production of summaries & participation in the follow-up of the analysis_**_ of the campaigns launched with the Campaign Management & Studies team._
- _ Take part in _**_recommendations_**_ for improving the results of subsequent campaigns with action plans_
- As part of the implementation of the annual _**_Marketing Triggers_**_ plan, you will be responsible for following a "Customer Centric" approach to: _
- **_Use customer data_**_ (internal quantitative and qualitative studies) to derive valuable and actionable insights._
- **_ Collaborate with the UX/UI_**_ _**_teams_**_ to develop triggers that are ergonomic._
- **_ Conduct competitive intelligence_**_ around Customer Animation._
- _ Define, prioritize & implement _**_optimizations_**_ to _**_improve performance_**_ and ensure deployments on the elements that have a _**_real impact & generate the most value_**_._
**_
A h_igher education such as business school or university in Marketing, Sales, or Communication._
- _ 4 to 5 years of experience in the creation of CRM action plans & large-scale B2C (business to consumer) projects, in retail, e-commerce, or consulting firm. Experience in CRM, Offer or Supply Chain in the beauty industry would be a plus._
- _ Fluency in English & French allowing you to work daily is a prerequisite. Knowledge of a third language is a plus_
- _ Good knowledge of CRM & the implementation of customer animation plans_
- _ Perfect communicator, you have good people skills and an ability to embark with energy, allowing you to communicate effectively with your various contacts._
- _ Agile, dynamic, rigorous, and reactive, you know how to evolve in a complex and demanding environment and master the multi-project organization. _
- _You have a strong spirit of initiative, with a strong customer sensitivity and a passion for the world of beauty._
- _ Open-minded and curious with a positive & constructive attitude and a _**_creative sensibility_**_. _
- _Taste for numbers, data analysis & very good knowledge of digital._
- _ Experiences with added value for this position: _
- _Experience with "_**_Agile Methods_**_" _
- _Knowledge of _**_HTML development_**_ _
- _Proficiency in _**_FIGMA, JIRA_**:
- _ Ability to work with _**_UI / UX_**_ teams_
**_
While at Sephora, you’ll enjoy..._**
**« Meaningful Rewards »**
Sephora offers comprehensive medical benefits, generous vacation and holiday time off, an employee
