Consumer Marketing Coordinator, Balmain Beauty Emea

Il y a 2 mois

Paris, France The Estée Lauder Companies Temps plein

**Position Summary**:
Defines the marketing strategy for the brand across our 17 affiliates and supports the consumer journey(s) combining all communication and distribution channels in close collaboration with brand's leadership.
- Executes the Regional Consumer Marketing Strategy for the brand in all EMEA Markets:_
- Contribute to build regional 360° Brand launch & activation Plan and support the markets in the execution at local level.
- Support in defining and optimizing the Consumer Journey(s) combining all communication and distribution channels. Gives clear guidelines and objectives and ensures smooth flow of information between Brand and DCM teams.
- Contribute to create and implement Regional Brand PR Strategy & recommendation for seeding, talents selection, Instagram and Tik Tok amplification.
- Support Affiliates in the organization of PR events (coordinating information flow, participant list, guests travel and oversee operational needs) while approving each step with Global Brand
- Consolidates inputs from Paid, Owned and Earned Media, works with the regional and local DCM teams on the full year media budget allocator.
- Competition watch out & best practice implementation
- Collects, understands and share best practices from region, commercial and digital team
- Understands marketing strategy based on analysis of competitive landscape and trends in markets, customers, products, prices, and channels to identify opportunities for growth and profit enhancement.

**Qualifications**
- Minimum 2 Years Experience
- English Fluent
- Bac+5 in Marketing, Media or Communications
- Expertise of cosmetic industry
- Marketing & Digital background
- Excellent communication skills
- High interest and knowledge of social media and PR
- Strong project management and organizational skills

**Job**: Marketing

**Primary Location**: FR-IDF-Paris

**Job Type**: Standard

**Schedule**: Full-time

**Shift**: 1st (Day) Shift

**Job Number**: 2318734

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