Editorial Content Owner
il y a 1 mois
**Greenly** **is a B corp certified SaaS founded in 2019 by **Alexis**, **Matthieu** and **Arnaud**. It allows each company to easily track their carbon footprint, to take part in the fight against climate change.
More than **2000 companies** have already trusted Greenly to effectively reduce their greenhouse gas emissions. With Greenly, companies measure accurately, reduce sustainably, contribute intelligently and report on their progress.
Our platform combines smart data collection with advanced features to create the world’s most intuitive carbon accounting solution. On top of that, Greenly also offers the personalised guidance of a Climate Expert throughout the client’s journey
Joining our teams means being a part of a young growing dynamic family of 140+ hard workers.
**Our Values**:
- **Ambition for climate |** Minimize GHG emissions, maximize climate impact
- **Deliver with agility |** Work in small increments: fail fast, learn fast, win fast
- **Own your opportunities |** Achieve outstanding results by showing initiative and accountability
- **Feedback paves the way |** Succeed as a team by helping others progres
**Curious to know more ? Take a look at our **Culture Book** and follow us on **LinkedIn** and **Instagram**, to stay up to date**:
**About the role***:
As Greenly’s operations continue to grow, the need of an Editorial assistant to strengthen our teams becomes more and more evident. Greenly’s role is now to educate the market on a large scale, by producing as much content as possible on climate issues, in a wide range of formats.
Reporting directly to Laurent (Head of Growth & Media) and Arnaud (our co-Founder and CMO), this role will help us accelerate our notoriety and position ourselves as a reference on the topic.
**Your missions**:
**1. Developing editorial angle**
- Coordinating schedules to organize interviews with influential figures in the field of ecology as well as ESG/RSE managers from large companies.
- Content innovation: Explore innovative editorial formats to engage audiences and inspire them to climate action.
- Research and validation : Deepen topics by conducting rigorous research and validating information with experts to ensure accuracy and relevance.
- Researching and analyzing the profiles of guests to develop relevant and tailored questions.
- Collaborating with internal teams to define discussion points aligned with Greenly’s values and objectives.
- Feedback and adjustments : Gather audience feedback to continually refine editorial strategy and improve engagement.
**2. Content creation**
- Data stories : Implement the production and follow-up of data stories, which are in-depth analyses of events from a climate perspective, using data to tell compelling and informative stories.
- Increased production : Increase production of multimedia content, including videos and podcasts, to diversify communication channels and increase audience engagement.
- Stakeholder identification : Identify and engage key players from the general public, experts and companies (particularly CSR managers and ESG experts), to enrich content with diverse and specialized perspectives.
- Strategic collaborations : Partner with organizations and influencers to co-create content that amplifies the reach and impact of climate messages.
**3. KPI management and Business Impact**
- KPI definition : Establish a clear policy of KPIs to measure the effectiveness of content produced as well as the impact on target audiences.
- Data analysis : Use analytics tools to track content performance and understand target preferences and behaviors.
- Impact on Greenly : Evaluate how the medium contributes to Greenly’s business objectives, for example by measuring increased brand awareness and commitment to environmental initiatives.
- Reporting and adjustments : Provide regular reports on performance and propose strategic adjustments to optimize the overall impact of the project.
**4. Launching Guest Acquisition Campaigns**:
- Implementing communication strategies to attract new guests to participate in our media.
- Participating in the creation of strategic partnerships with companies and influencers in the field of ecology.
**5. Leading Greenly’s scientific network**
- You will be in charge of developing and animating Greenly’s scientific network with a view to creating authoritative content.
- Work to exploit Greenly Institute and statistical data to obtain press releases in authoritative journals.
**You are a fit for this role if you have...**:
- A degree in communication, marketing, journalism, or any other relevant field.
- A first experience (including internships) in a similar role is a plus.
- Excellent organisational and time management skills.
- Strong ability to work in a team while being autonomous.
- A keen interest in environmental issues and sustainable development.
- Strong writing and content creation skills.
- Proficiency in communication tools and social media m
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