Global Media Traffic Manager

Contract : CDI

Location : Aimargues (near Montpellier)

The Global Media Traffic Manager will be a key part of the transformational digital marketing journey, with the aim to further fuel Royal Canin’s year-on-year growth by even more robustly serving cats and dogs via their owners and prescribers. She/he will work in close collaboration with our international agencies, markets, regions, and other global teams.

**What are we looking for?**:

- 5 years minimum experience with significant exposure to digital media or digital marketing
- A significant experience in media traffic strategy. Expertise in Search (SEO and Paid), conversion campaigns strategy. Ideally 2 years minimum.
- Digital marketing experience

**What will be your key responsibilities?**:
Become Royal Canin single point of contact for Traffic strategy to owned assets (D2C and non D2C owned assets) and partners (store, vet clinic)
- Be the reference points for Mars PN / Global RC VCMs / Regional & market media leaders

**Search (SEO and Paid) B2B and B2C+D2C Strategy**
- Define Royal Canin end to end search (SEO and Paid) media strategy to drive traffic to owned assets and to partners
- Work in close collaboration with the Editorial Brand Strategy to define opportunities & needs on content
- Partner with Global Acquisition Exp Manager on strategic experience on owned assets
- Identify Innovation areas in Paid Search
- Paid Search strategy review: Audit on themes/investment/keywords/ad groups/format implementation & KPIs
- Governance approach -Agencies (Content, SEO agencies), Royal Canin global (with Content, Marketing and Brand teams, Digital Factory) and regions.
- Follow-through: KPI performance metrics, follow-through evaluation of search result and impact on sales

**Media strategy D2C**
- Identify the media pet owner journey in collab with Brand Com team, POX team, D2C team and responsible of translated the Brand voices model into media strategy (content, touchpoints, audiences )
- Build D2C media strategy in partnership with the media agency
- Build a center of excellence bringing together Brand + D2C + eCom
- Strategic planning and guidance
- Define the target vision for Pet-owner media acquisition in close collaboration with Brand Com, Content and POX teams
- Determine the orchestration model: Brand, D2C, eCom, retail media acquisition integrated approach
- Accountable for ROI measurement ROI and governance across brand and commerce so all functions are working towards the same KPIs (short & long term)
- Fuel the foundations of the SEO & SEM strategy

**Eukanuba Media strategy (Paid, Earned and Owned) - 5 markets**
- Identify the media journey and relevant touchpoint for Eukanuba
- Develop in close collaboration with Eukanuba team, the media strategy
- Identify the different audience between RC Brand and Eukanuba Brand
- With Measurement team set global tracking dashboard, KPI and targets
- Determine the testing approach and scale the learnings
- Define media investment recommendation
- Guide local media implementation through playbook

**Support Digital experience Manager on optimizing Existing global Assets & developing new global assets**
- Key contributor to Consumer journey optimization working in close collaboration with VCMs & Global Acquisition Experience manager
- Capabilities: Actively work with regions to upskills media capabilities in RC / Lead & Animate Media RC community - define training / Learning agenda for this community

**New global assets**:

- Owned test & learn agenda for Search.
- In collaboration with the media strategy define beyond RC.COM owned assets strategy - recommend SEARCH strategy for these new platforms
- Generate qualified traffic to owned assets (RC.COM and to be assets)

**Other Media Brand conversion strategy**
- Work in close collaboration with Media strategist and Global Acquisition Exp Manager to improve media consideration/conversion strategy & tactics to impact experience on.COM and to drive traffic and sales in PSR and Vet.

**Governance & Media community management**
- Collaborate / influence RC regional stakeholders => 4 people to animate/manage
- Animate Media community

**Test & Learn strategy**
- Co-owned the Test & Learn Agenda with the Global digital media strategy manager
- Define strategic test priorities with Mediacom
- Define with Global Acquisition Exp Manager and Business owner.COM landing experience test & learn (landing page A/B testing, call to action )
- Define with the regions pilot markets
- Ensure circulation of learnings & improvements area to feed Media Strategy and Brand Com assets

**Forums contribution**:

- Global Experience Council: Contribute to the Experience Regional meeting led by Business owner.COM
- Experience Regional meeting: Contribute to the Experience Regional meeting led by Business owner.COM

**What can you expect from Mars?**:

- At Mars, we believe in a relationship of mutual trust, dignity and respect between our company and Associates that is mo