Off-trade Category Development Manager, France

il y a 2 semaines

SaintDenis, France Bacardi-Martini Temps plein

Posted
20-Oct-2023
Job type
Full time
Country
France
Location
St.Denis, Île-de-France, France
Lead recruiter
Alissa Rojas Peraza
Function
Commercial
Reporting Line
Head of Category Management
On-site/Remote
Hybrid
Level of experience
Individual Contributor/Support (Non - Managers)
Contract type
Permanent
YOUR OPPORTUNITY
Your Opportunity

In this role you will be accountable to manage Off-Trade related programs and execute them focusing on French off trade customers. You will be in charge to develop customers preference for our brand portfolio, working in partnership with the KAM.

Your knowledge of the shoppers’ insights and your customer focus will be key to succeed in this role. Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Customer Marketing team, Consumer Marketing and Commercial teams.
RESPONSIBILITIES

**With our Consumer at the heart, your key focus will be**:
You will build and develop best in class Category Development capabilities for your customers that will enable us to win market share.
You will be responsible for identifying categorial development opportunities for your customers.
You will ensure that your Country organization has the insights to build Channel and Purchaser propositions that win customer support for our growth plans and unlock incremental value for the Customer and Bacardi.
You will be the local expert on Purchasers across the Off-Trade and how their needs and decisions shape category choice and brand choice across channel segments. You will use this knowledge to inform Cluster so that we gain competitive advantage in converting consideration to purchase. You will partner with Cluster teams to prioritize insight needs.
In this role, you will primarily be based in Saint-Denis’ office where you will be working with multifunctional team colleagues.

However, you will be part of the broader Category Development Community across Europe and as such there will be some travel to other markets or to the Cluster Head Office for the purposes of inspiration, input and alignment.

Drive Results & Excellence in Execution
Provide local purchaser-specific insights to inform customer review meetings and commercial propositions.
Build and manage specific Customer Engagement programs, including but not limited to category Management initiatives, categorial purchaser marketing programs, etc.
Organize and manage customer-facing meetings in partnership with the KAM.
Develop on-going Account Manager content (Inspiration decks, provide sell in decks on specific Off-Trade activation).
Brief Cluster on adaptation required to meet country or Customer needs, feed into Cluster Jobs-to-be-done from local purchaser opportunities related to the Off-Trade
Provide reports to the business on the Customer Engagement programs; levels of engagement, return over investment, etc.
Develop Talent and Capability
Together with Commercial Development, own and embed Category Development capabilities to build the organization’s capacity to deliver year on year value growth.
Build a learning organization by creating a “share, steal and reapply” culture that systematically builds a database of Category Development best practices that feed into the Cluster.
Work with the Country Commercial and Consumer Marketing team to build capabilities and sustained ways of working.
Ensure implementation of learning and development plans and sustained learning for everyone in your team
Provide Cluster Category Development team with timely input on local purchaser and customer dynamics and Insights
Be part of a Winning Team
Help build a sense of community across the Cluster Customer Marketing teams
Set an inspiring vision and align the team behind challenging targets while creating a passion for winning
Engage in a culture of excellence in execution that recognizes and rewards high performance
Ensure all colleagues have a knowledge of Bacardi company history and culture
SKILLS & EXPERIENCE
The Skills & Experience needed to create your legacy

**To be successful in this role you will have/be**:
Experience in Customer Marketing (e.g., Purchaser/Shopper Marketing, Category Management, Sales and Channel Strategy)
Commercial skills gained through hands on Commercial roles in Off-Trade
Experience in roles related to understanding customer and channel dynamics
Experience in analysing data and producing actionable insights
Experience with Project Management
Proficiency in English language skills

**The following experiences are preferred**:
Sales / Marketing experience
Experience within one or more companies that have an established reputation for shopper marketing excellence
Experience in the Spirits and/or overall beverage Industry is a distinct advantage
Local language(s) knowledge
Personal Qualities

Living our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also,

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