Brand Manager Emea Petfood
Il y a 2 mois
**Global Brand Innovation Manager - Pet Food Brands**
Are you passionate about marketing innovation and branding? Do you enjoy challenging the status quo and finding creative ways to drive business growth? Are you skilled at building strong relationships and managing multiple stakeholders to achieve the best solutions? If yes, this could be the ideal role for you.
We are seeking a **Global Brand Innovation Manager** for our Pet Food brands - Everland, Wolpy, and Equilibrio - across the EMEA region.
This role will be **based in France (Vannes 56000 or Château-Thierry 02400)**, and daily communication will be in English.
**Role Overview**
As the Global Brand Innovation Manager, you will be responsible for driving the **Global Innovations Strategy & Development** for ADM’s Pet Food brands in the EMEA region. This role requires a passionate marketer with a proven track record in innovation strategy. You will play a pivotal role in shaping the innovation and renovation pipeline for our product portfolio. You will also oversee packaging and sustainability projects, ensuring alignment with local, regional, and global standards while collaborating with cross-functional teams.
You will lead the **New Product Development process** from consumer insights to ideation, launch, and post-launch activation, including creating sales toolkits to ensure consistent implementation across markets.
**Key Responsibilities**
- ** Market Analysis**
- Analyze key market, consumer, category, and retail trends to identify and recommend strategic innovation and business opportunities.
- Benchmark innovations against leading competitors and brands for inspiration.
- ** Portfolio & Innovation Management**
- Contribute to the strategic marketing plan, aligning with key market priorities.
- Define and execute the portfolio strategy for the brands under your responsibility.
- Monitor portfolio performance (sales, consumer data) and competitors to identify new business opportunities.
- Lead key innovation and renovation projects from ideation to market launch, delivering a comprehensive launch toolkit (product positioning, brand story, visibility tools, key messages, online/offline assets, trade selling story, etc.).
- Build strong collaborations with cross-functional teams (R&D, Legal, Regulatory, Supply Chain, Finance, and key countries) to ensure successful project execution.
- Partner closely with key countries/regions to prepare for successful innovation launches.
- Manage and optimize the innovation budget.
- **
Global mindset** with experience managing global or regional brands and a proven track record of leading cross-functional projects (R&D, supply chain, finance, packaging).
- ** Project management expertise** with the ability to handle multiple projects simultaneously in a fast-paced environment.
- Highly **analytical** and data-driven, with the ability to turn insights into actionable plans.
- Strong understanding of **budgeting** and **pricing strategies** for new product innovation pipelines.
- Solid **business acumen**.
- FMCG industry experience is required; experience in the **food or pet food industry** is a plus.
**Leadership & Personal Attributes**:
- Strong sense of **brand and project ownership**.
- Positive, proactive, and creative with a **can-do attitude**.
- Deep **consumer understanding** and **problem-solving skills**.
- ** Entrepreneurial mindset** with agility and resilience.
- Ability to handle **ambiguity and uncertainty**.
- Proven ability to **drive transformation**.
**Language Requirements**:
- ** Fluent in English**; French language skills are a plus.
**Education & Experience**:
- Bachelor’s degree in **Marketing, Business**, or a related field (required).
- 6-8 years of experience in brand and product management within the **FMCG** industry, with at least 3 years focused on global or regional innovation.
- Significant marketing experience with exposure to global projects.
- Proven success in driving innovation at the global or regional level.
- Experience working in international or headquarters roles is a plus.
- Experience in the **Pet Food** or **Food** industry is a plus.
Qui sommes nous ?
Depuis plus d'un siècle, Archer Daniels Midland Company (NYSE : ADM) transforme les récoltes en produits vitaux pour un monde en expansion. Actuellement, nous sommes l'un des plus grands transformateurs de produits agricoles et l'un des plus grands fournisseurs d'ingrédients alimentaires dans le monde, avec plus de 40 000 employés qui servent les clients dans plus de 200 pays. Avec une chaîne de valeur mondiale de plus de 450 sites d'approvisionnement, 330 usines de fabrication d'ingrédients, 62 centres d'innovation et le premier réseau mondial de transport, nous faisons le lien entre les cultivateurs et les consommateurs en fabriquant des produits pour l'alimentation, les aliments pour animaux, ainsi que les utilisations industriel et énergétiques.
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