Stage - Consumer & Market Insights Analyst
Il y a 2 mois
**Description de l'entreprise**
Au sein du département Brand Strategy du groupe Accor PM&E (Premium, Midscale & Economie), vous rejoindrez l’équipe Consumer & Market Insights (CMI). Vous travaillerez en collaboration avec les managers sur des études consommateurs qui permettront d’orienter la stratégie du groupe et ces marques (tous pays, tous départements).
**Durée **:6 mois
**Période **:De janvier à juillet 2025.
**Description du poste**
Conduite d’études quantitatives (analyses, segmentation ) et qualitatives en réponse à des problématiques business variées (nouveaux services/produits, business développement, innovation )
Gestion de projets d’études : élaboration du brief, mise en place de l’approche pour chaque projet, suivi du projet, analyse des résultats et recommandations
Planning stratégique : recherche de tendances, nouveaux comportements de voyage, benchmarking
Vous serez en charge aux côtés des managers d’un portefeuille de projets comme:
- Travail sur les marques hôtelières du groupe Accor (réflexion et recherche autour de l’architecture, Brand Equity et du positionnement des marques, par exemple ibis, Novotel, Mercure, Pullman)
- Des projets d’études pour améliorer l’expérience client
- Animation et gestion des projets de la communauté clients avec un prestataire externe
- Identification des nouveaux trends et concurrents dans différents domaines (ex : wellbeing, CSR)
**Qualifications**
Capacités analytiques et grande rigueur
Autonomie
Adaptabilité et réactivité
Créativité
Aisance relationnelle (vous serez amené(e) à travailler en équipe, mais aussi pour des clients internes et externes et pour des membres du management du Groupe)
**Informations supplémentaires**
Formation bac +4/5 type Ecole de Commerce
Premier stage obligatoire
Expérience en gestion de projet fortement appréciée
Connaissance et/ou intérêt pour l’hôtellerie et ses consommateurs
Bonne maîtrise de l’anglais
Maîtrise du pack office et notamment création de présentation PowerPoint et analyses sur Excel (TCD)
Utilisation de logiciels statistique serait un plus
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