Global Digital Marketing Manager

il y a 3 semaines

Paris, France Ganni A S Temps plein

**JOIN OUR TEAM AS THE GLOBAL DIGITAL MARKETING MANAGER AND TAKE CHARGE OF OUR DIGITAL MARKETING INITIATIVES WORLDWIDE**

**Your Mission & Responsibilities Ahead Of You**

You'll be responsible for planning and executing performance-driven strategies across various channels including paid social, paid search, SEO, display, programmatic, and affiliate marketing. Your focus will be on driving quality traffic to our eCommerce site, optimizing key traffic KPIs, and growing our customer base. You'll lead prospecting and remarketing campaigns, oversee agency partnerships, and collaborate closely with management to enhance funnel conversion.

**Responsibilities ahead of you**:

- Plan and implement the global digital channels performance including paid social, paid search, SEO, display, programmatic and affiliate marketing strategies.
- Deliver and execute key traffic KPIs, analysis, reporting, optimisation for existing and new channels.
- Responsible for the growth of new customers and driving quality traffic to the eCommerce site from all digital channels.
- Developing and steering digital prospecting and remarketing campaigns
- Leading the performance agency in delivering and optimising profitable campaign results across Meta, TikTok and Google.
- Oversee the spend and affiliate calendar with an affiliate agency.
- Plan and execute PPC budget allocation and reporting on ROI improvement strategy and execution.
- Pursue and assess new marketing channels to deliver new growth opportunities by region.
- Collaborating closely with management to share insights, ideas for enhancing funnel conversion, and presenting results.
- Manage agency and 3rd Party relationships to high standard.

**Must Have Requirements**
- Experience in retail fashion/ecommerce digital marketing essential.
- Self-starter, hands-on Team player, adaptable, does not mind working with ambiguity.
- A proven track record in a similar role, constructing effective multi-channel marketing strategies including affiliate marketing, PPC, display, social media, and more.
- Strong analytical skills in channel analysis and reporting, proficient in key tools such as Google Analytics.
- Strong analytical skills, harnessing data, and consumer behaviour trends to derive actionable insights and recommendations.

**THE GANNI WAY**

We are looking for a true GANNI ambassador - someone who shares our values of **Openness **(ready to evolve, honest not perfect)**, Optimism **(you never stand still, just dance)**, Authenticity **(you march at your own beat)**, Accountability **(no excuses, you make an impact) & **Responsibility **(make small changes, see big differences).

The GANNI culture is based on a** learning** and **results-driven** mentality, where everyone is united by a common purpose of (hack)the fashion system

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing team

**WHAT ELSE?**

You will be reporting to Global Head of Digital Marketing & CRM

**BE BOLD AND JOIN OUR GANNI COMMUNITY**

We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI community. If you have more questions regarding the position please contact Lynora James, Chief Digital Offer.

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