Direct Response Copywriting

DR Copywriter wanted

About Kendago:
is a global, premium digital advertising group specializing in direct response marketing. We are seeking a skilled and creative copywriter to join our CRO (Conversion Rate Optimization) team. As a DR Copywriter, you will play a crucial role in enhancing the promotional materials for some of the most successful direct-to-consumer (DTC) brands.

**Requirements**:
**Be born and raised in the USA**:

- Demonstrate a strong understanding of the cultural nuances and preferences of the US market.

**Be a critical thinker and creative writer**:

- Possess the ability to think critically and creatively to craft compelling copy.

**Have a proven track record**:

- Showcase a successful history of writing promotional D2C funnel sales copy, including Video Sales Letters (VSLs).

**Have wide knowledge of funnel optimization and LTV creation**:

- Exhibit expertise in optimizing sales funnels and creating strategies to enhance customer Lifetime Value (LTV).

**Understand direct response/direct-to-consumer marketing principles**:

- Display a solid comprehension of direct response marketing principles, goals, and metrics.

**Have excellent English writing and grammar skills**:

- Demonstrate proficiency in English writing and grammar to maintain high-quality communication.

**Be detail-oriented and a multi-tasker**:

- Prioritize tasks effectively, shift gears, and meet deadlines with precision.

**Responsibilities**:
**Remote, Part-time, with possibility of going full-time**:

- Work remotely with the potential for transitioning to a full-time role based on performance and business needs.

**Support the CRO department**:

- Collaborate with the Conversion Rate Optimization team to enhance the funnels of leading DTC brands.

**Conduct independent research**:

- Thoroughly research target audience, product/brand, price points, offer, and funnel/buyer journey.

**Manage tasks and deadlines**:

- Efficiently organize and manage tasks, ensuring timely completion based on project deadlines.

**Conceptualize and provide "hook" ideas**:

- Generate creative concepts and compelling hooks to captivate the target audience.

**Proofread all work**:

- Ensure accuracy and quality by thoroughly proofreading all written materials.

**Proficient in project management tools**:
This is an exceptional opportunity to contribute to the success of the most prominent brands in the DR space and be a key player in the dynamic field of digital advertising.

Business Unit:
CRO

Remote/Hybrid:
Remote