Retail Specialist
il y a 4 semaines
RETAIL SPECIALIST H/F CDI
TRAVEL RETAIL
**POSITION OVERVIEW**: The Retail Specialist is responsible for all sell-out duties pertaining to their assigned stores, with a main responsibility of growing retail sales & going after Market Share gain. The RS is the liaison between the stores and Coty management; instrumental in implementing the strategies of the company, assisting the KAM/ASM in managing the specified territory and accounts.
1 - Maximize the sale of Coty products by developing a highly skilled and motivated Fragrance & Beauty Advisor Team
2 - Ensure Perfect Store execution on our brands
Ensure the most qualitative representation of the brands on the shop floor as per head office guidelines (clean shelves, furniture and products, uniform, logos, visuals, planograms ) Ensure testers, POSM, and GWP are in place and well maintained Review distribution, assortment and merchandising in line with head office guidelines and customer agreement for non-branded space and generic spaces Coordinate implementation of promotions, share pictures and feedback to head office team and on TRIP Own local animation execution, define assortment and sales targets with Area Sales Manager, analyse results Arrange and follow-up on decoration and furniture maintenance with contractor or retailers
**3 - Coty Local Ambassador**: Develop good and supportive relationships with the clients (HQ and shop floor)
Influence local management to optimize plans on COTY portfolio: Present and submit marketing plans and new products on time Recommend increased level of stock according to opportunities, merchandising changes or new product introductions Win secondary locations in the shop through local customer teams Find and update Head office team on new or existing opportunities as well as refurbishments and new openings Main contact for agencies to recruit and train promoters. Ensure agencies follows KPIs set by head office team
4 - Market analysis
Monthly sales report for each account/shop (vs. budget and vs. PY) with explanation of main deviations Store visit summary highlighting opportunities and help needed/next steps to KAM TRIP reports in line with guidance on top airport & executive doors Pricing and competing brands reports to help head office team understand market dynamic Reports findings on promotion sales performance and innovation feedbacks (with pictures and sales results) and new launches to Area Manager Analyse space and improve them via permanent call on shop and merchandising managers. Recommend major changes to the KAM.
KEY COMPETENCIES
**Strong people skills**: manager and leader to ensure success of the team Good negotiation skills to develop strong relationship with retailer, agency and store team Very organized to follow up on all BA admin part and ensure POs are raised on time and are in line with budget Attention to details to ensure perfect store in place Analytical skills to be able to review sales performance and propose strong recommendation Effective communication
2 years experience
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