B2b Communication and Content Creator Cdi

il y a 2 semaines

Paris, France TOLSON Consulting Temps plein

**À propos**:
TOLSON est un cabinet en forte croissance. Ses clients sont principalement de grandes entreprises internationales de tous secteurs d’activités telles que Michelin, L’Oréal, Alstom, Danone, Pernod Ricard, Legrand, Axa, Société Générale, EDF, Schlumberger, Kingfisher

TOLSON opère de manière très originale avec deux activités complémentaires:

- Des missions de conseil dans ses domaines de prédilection : les Achats, l’Industrie 4.0 et la digitalisation des Opérations, le Développement Durable et, de manière générale, la transformation des entreprises.
- L’animation de communautés thématiques - une vraie révolution dans le conseil : TOLSON identifie des thèmes, anime les échanges entre experts et synthétise le meilleur de la connaissance. TOLSON a ainsi constitué trois communautés réunissant 40 grandes entreprises sur ses principaux domaines d’expertise.

**Descriptif du poste**:
**What’s in for me ?**

Your mission is to accelerate the growth of TOLSON by helping it gain the notoriety on target markets and by facilitating the commercial activity. You will be a key player in driving the marketing and communication strategy of a fast-growing consulting firm. You will be able to practice a high level of autonomy and immerse yourself in all aspects of B2B Marketing and Communication.

**Responsibilities**:

- Activity Management: Monitor TOLSON activities, identify relevant content topics, and evaluate target audience interests.
- Content Creation: Develop engaging articles, photos, videos, and propose innovative communication methods to reach and improve overall communication quality. The main tool used for content creation is Canva.
- Communication Plan and Publishing: Identify channels, create a comprehensive communication plan, and publish communications for short, mid, and long-term goals. Our main communication channels are LinkedIn and our website.
- CRM Management: Maintain an updated and accurate contact base using our CRM tool (Sellsy).
- Event Organization and Coordination: Organize physical, digital, and hybrid events, handling logistics and communication planning.
- Social Media Management and Website Updates: Publish on social networks, update pages/groups, analyze website traffic. (CMS Wordpress)
- Marketing Performance Tracking: Analyze statistics on downloads, views, event participation, and follower profiles to propose adjustments.
- Communication support to consultants: Ensure the deliverables and presentations we deliver to our clients are elevated and professional

**Profil recherché**:
Being a TOLSONITE means demonstrating the following key competencies:

- You are curious, proactive and creative
- You can easily identify the relevant topics and produce the content : moderating a community is not a secret for you
- You have strong analytical and synthesis skills
- You are focused on clear & concise outputs
- You have the skills to create photo and video high quality content with a true storytelling and scenario
- You propose and lead the actions to enrichen this content (interviews, questionnaires, verbatims, photos, videos )
- You like people : An important part of our job is to connect people and make them progress together
- You respect deadlines and remain true to a communication rhythm
- You are responsible for the regularity of all our marketing actions : this is important for to keep a link with our target public
- You have perfect skills on using suites such as Microsoft Office but also marketing and communication tools, social networks.
- You are comfortable speaking and writing in French and in English: Our customers represent a wide range of hierarchy levels and nationalities, but they all share with us high quality standards

**Process de recrutement**:
1st interview : 10/15 minutes introduction
- 2nd interview : 45 minutes thorough interview with a manager
- 3rd interview : presentation of a case study**Informations complémentaires**:

- Type de contrat **:CDI**:

- Lieu **:Paris**:

- **Télétravail ponctuel autorisé

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