Alternance/apprenticeship Global Marketing

il y a 2 semaines

Paris, France coty Temps plein

GLOBAL MARKETING - DIGITAL CONTENT MANAGER ASSISTANT LANCASTER (SKINCARE)

12-MONTH APPRENTICESHIP STARTING ON SEPTEMBER 2024

Join Lancaster team for a unique role within a brand that is re-inventing in a fast-growing skincare market We will onboard you on our extraordinary luxury journey towards a brand new identity: focused on high-science pioneering innovations.
You’ll get to work in a diverse and environment with a team who is passionate about the product they do and know how to have some fun along the way.

MISSION AND RESPONSIBILITIES

Under the management of the Digital Director on the Luxury Skincare segment, sitting withing the brands’ Global Marketing & Digital teams and partnering with the Global e-Commerce team, this role will work specifically on the planning, activation and auditing of all relevant new content creation for Lancaster & Orveda across all COTY’s authorised retail offline and online channels. The role is also responsible for maintaining the catalogue of existing content, managing the evergreen brands and products presence online and across retailer social channels more specifically.

**KEY RESPONSIBILITIES**: The role itself requires proactivity, confidence and autonomy to own projects end-to-end. Engaging with local, global team members and external partners, you will be responsible for delivering excellent execution of new product and KCPs business content & activation tool kits. Under the main supervision of the Luxury Skincare Digital brand teams, and working hand-in-hand with global Marketing and eCommerce teams, you will be responsible for the local adaptation of global digital toolkits, including (but not limited to) product imagery, SEO copy, brand campaign imagery, social assets etc. You will be responsible for maintaining the local asset management database, ensuring all content is readily available for any in/external stakeholders. Working with all local and global brand teams, you will be required to fully understand brand priorities and guidelines and use this information to participate to the planning, design and production of relevant new product launches/KCPs (Christmas, Father’s Day, Black Friday, Valentines, Mother’s Day) content material. You will support local marketing/digital teams for content consolidation/adaptation/optimization at market level, acknowledging their potential specific needs and guiding them to customization while protecting brand equity and guidelines. You will work with local and global creative agencies to produce local content and work with several service agencies to support across delivering the online fundamentals such as ratings and reviews and content accuracy. You will be responsible for keeping a constant eye on both COTY and competitor (and not limited to beauty) content activation, capturing prominent executions that we can learn from/use as leverage for future Luxury Skincare executions. Sharing any BIC execution with relevant stakeholders (brand/content/global/go-to-market teams) and constantly highlighting where we can be learning from. A sense of curiosity and passion are essential to ensure you are bringing the best of our brands to our customers. Elevation of the role could include integrating with brand and other functions to brainstorm how to make the brand and KCP launches even bigger - when the toolkits are not sufficient, brainstorming what more could we create or do to elevate the customer’s experience of the product or brand and working with agencies and global teams to develop the necessary content.

YOU ARE A COTY FIT
Passion for brands and beauty and the job - an appreciation for brand equity, brand stories and the customer who shops and the user who wears their products. Confidence in communicating both in-person and virtually. Excellent written and verbal communication skills and ability to build strong working relationships internally and externally with the retail partners and agencies. Excellent execution/eye for detail

**BENEFITS**:
A salary that matches your knowledge and experience
Meal vouchers
50% transportation refund
Access to the COTY shop with preferential rates on COTY products

ABOUT COTY

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