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Aliexpress-brand Marketing Senior Specialist-france
il y a 3 semaines
**Basic Infomation**
Department:
Alibaba Group
Degree:
Master
Work Experience:
3 year
- Architect and implement holistic marketing campaigns across various channels, including television, social media, and offline events, prioritizing coherent communication of the AliExpress brand and its core values. Maintain and enhance AliExpress’ brand portrayal on all platforms, ensuring consistency and aligning with our global image. Manage daily operational interactions with creative agencies and marketing channels while overseeing campaign execution both internally and externally. Develop captivating creative concepts that resonate with, and engage, local market audiences. Conduct continuous market analysis, monitor consumer trends, and keep abreast of competitor strategies to position AliExpress as a market leader.
**Position Requirement
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