Marketing Category Manager
il y a 4 semaines
**Company Description**
With sales of €600m and 3,000 employees worldwide, Nemera is one of the leading global manufacturers of complex drug delivery systems for the pharmaceutical industry, offering to patients a broad product portfolio which includes inhalation devices, injection devices, nasal and dermal pumps and ophthalmic delivery devices. Nemera has built very long lasting, strong relationships with the leading global pharmaceutical companies globally by providing high quality development, industrialization and manufacturing services. Nemera develops and manufactures its own IP product platforms but also offers also fully custom developments and contract manufacturing.
Nemera’s manufacturing sites are located in the US, France, Germany, Brazil and Poland. The headquarters and Innovation Center for early device design and development are located in France (Lyon).
We have big ambitions at Nemera We are growing our franchises and strengthening our capabilities.
**Job Description** Marketing Category Manager F/M/X**
**(CDI)**
We are currently looking for passionate people ready to make a difference in the following open position**:Marketing Category Manager** based in Lyon (7e). This position contributes to the company's growth as the person is responsible for the complete marketing management of a product range/portfolio and an expert in the relevant market.
This position includes both strategic marketing (definition and implementation of the strategic plan for the assigned product category) and operational marketing (responsibility for steering the development of new products with the R&D teams).
**Job description**
- Support the franchise strategy and define the strategies for the assigned product portfolio
- Analyze the market and anticipate trends to identify unsatisfied needs and growth opportunities (market databases, customer feedback, patient trends and epidemiology, competitive monitoring).
- Develop and implement the strategic plan for the category and product portfolio with the support of management, including sales forecasts, industrial capacity management and related investments.
- Identify opportunities for developing innovations, product range extensions or associated services, in collaboration with the R&D and Marketing Services departments.
- Build and maintain an internal and external network of key players and contacts for the category.
- Lead the development and market introduction of new products, and manage the product life cycle
- Build and manage the roadmap of new opportunities for the category, in collaboration with the R&D team.
- Draw up briefs for the development of new products, considering the needs of customers and patients, and build the associated business plans and cases in collaboration with the relevant stakeholders (e.g. quoting team, engineering,).
- In collaboration with the R&D team, design and manage the development of new launches : project management, positioning, pricing strategy and industrial investment requirements.
- Identify activities and projects related to the product lifecycle (product upgrades and modifications) and ensure that they are successfully implemented.
- Ensure and support sales development for the assigned category
- Define and communicate the positioning and value proposition of the product/range, the pricing policy and the associated sales arguments (benefits, added value, etc.).
- Design the content and update the communication tools for the product portfolio in collaboration with the Communication team (promotional materials, website, articles, conferences, etc.).
- Prepare and participate in trade fairs and conferences.
- Identify target customers and support prospecting initiatives.
- Provide the sales team with product and market expertise and associated training, and take part in key customer meetings.
If you are:
- Passionate about growing a business
- Enjoy working as a team
- Proud to make products that improve patients’ lives
- And go the extra mile to deliver on your commitments,
Then you’ll be successful here
**Qualifications** Qualifications**
- BA or master’s degree in marketing, Life Sciences, Engineering or Business required.
- Minimum 5 years of experience in B2B business and marketing in the environment of technically complex products
- Excellent level of English : day-to-day working language
- Excellent knowledge of market analysis tools and methods (databases, Excel, Power Point, etc.)
- Business acumen : understanding commercial and strategic issues
- Good knowledge of the pharmaceutical industry market
- Technical affinity and technical interest/willingness to learn to allow solid communication with R&D, Engineering and plant teams
- Managing and organising projects with multi-functional teams: coordination, planning, chairing meetings
**Associated Soft Skills**
- Strategic vision and ability to summarise
- Teamwork in a multicultural environment
- Good communication skills and oral fluency
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