Measurement & Advanced Analytics Director

Il y a 4 mois


Paris, France coty Temps plein

ROLE AND DEPARTMENT
In a rapidly evolving digital landscape, the Coty Group has developed an ambitious, data-driven roadmap to facilitate data-led decision-making, using brand, consumer, and retailer data to generate actionable insights.
Part of the Central Digital team, under the responsibility of the Global A&CP Data & Digital Analytics Senior Director, the Measurement & Advanced Analytics Director will lead media effectiveness and efficiency measurement projects and as the data referent in the MMM program ensure global consistency in Marketing Mix Modelling inputs and outputs.
THE ROLE
**In this role you will be responsible for**:Media Effectiveness and Efficiency Measurement Lead**:
Lead data and analytics projects within the Media Efficiency Roadmap.
Oversee advanced analytics projects to yield impactful results for the business and marketing teams.
Coordinate with agencies, global media, and procurement.
Implement and manage tracking dashboards and reporting processes, ensuring alignment with project objectives and providing regular updates to stakeholders on progress and metrics.
**Marketing Mix Modelling Expert**:
Serve as the day-to-day contact with market x brands program rollout coordinator to ensure global consistency of MMM results.
Ensure global consistency of data used in the measurement framework for launched markets and brands.
Define and track measurement standards, and validate model robustness.
Ensure global consistency of calculation methods (e.g., how competitor impact is calculated and defined).
Oversee the consolidation of results.
The role is based in Paris with the possibility of a hybrid working schedule with a maximum of 50% days remote monthly.
KEY CONTACTS (INTERNAL & EXTERNAL) INTERNAL
The Central Digital Team
Data Hub
A&CP cockpit
Markets Media & Trade teams
Global Brand teams
EXTERNAL
Media Agencies
Data and BI Agencies incl. Ekimetrics, Artefact,
ORGANIZATIONAL CHART
WHAT YOU’LL BRING
WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse and environment with a team who are passionate about the work they do and know how to have some fun along the way.
WHEN YOU WILL HEAR FROM US
Our apologies in advance if we don’t contact you.



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