Alternant(e) Marketing B2B

The role Are you passionate about B2B marketing in the Tech area and want to work in an environment where your impact on business growth is recognised? If this sounds like you, and you’re ready to step‑up your career and level of responsibility, then you might just be our next B2B Marketing Assistant. The Marketing team at Artefact directly contributes to the business by engaging with existing clients and prospects to convert them as leads to generate sales. We do so by working closely with the heads of departments & consultant teams, as well as using KPI to make sure we create the right marketing deliverables and use the right channels to drive engagement, and ultimately leads and revenue. We do this through demand generation campaigns and events / webinars’ organisation, combined with PPC and social advertising to ensure brand and lead‑gen campaigns support business objectives. You’ll be working closely with the rest of the Artefact’s worldwide Marketing team, that’s why fluently speaking in English to share your best practices and train your peers is also required. You will be reporting both to the CMO of the Group and the Marketing Manager France based in Paris. What you will do Using our marketing automation tool (Pardot) to conceive and roll‑out mailing and lead nurturing campaigns (emails, newsletter, landing pages) to drive customer acquisition. Helping to organize events (webinars, business breakfasts, podcasts, participation in trade fairs & conference with booths and speaking slots) and ensure a multi‑channel attractive communications of these events through our website & landing pages, mailing series and social media (LinkedIn and Twitter). Becoming an expert of the LinkedIn Sales Navigator platform and social selling best practices to be able train in English and support our global Growth Tribe of consultants worldwide. Managing LinkedIn advertising campaigns according to objectives (awareness, acquisition) mixing organic and paid approach, to support and generate leads for the management team. Copywriting for PPC ads (Google, LinkedIn, etc) and landing pages thanks to engaging and attractive communication. Updating our Marketing Performance dashboards for all countries using the Data Studio tool and establishing closed‑loop analytics to understand and improve how our inbound marketing activity turns into and converts customers. Building effective stakeholder relationships, ensuring all parties are kept informed throughout the campaigns and post activation. Skills & Requirements Master in Marketing Fluency in English Strong project management and multitasking skills in a deadline‑driven environment Experience working with CRM and Marketing Automation systems such as Salesforce.com and Eloqua / Pardot / HubSpot etc LinkedIn expertise in organic and paid Excellent written and verbal communication skills (copywriting, editing and presentation) and ability to easily interact with virtual colleagues Strong attention to details A logical thinker, who’s proactive and results driven High level of motivation, confidence and resilience A team player, able to collaborate and communicate with other marketing professionals around the world Chez Artefact, nous recrutons nos collaborateurs uniquement en fonction de nos besoins et des qualités propres de chaque candidat. Nous assurons le développement de leurs compétences professionnelles et de leurs responsabilités sans discrimination d’aucune sorte, notamment de croyances, de genre, d’âge, de situation d’handicap, d’origine ethnique, d’orientation sexuelle, d’appartenance à une organisation politique, religieuse, syndicale ou à une minorité. #J-18808-Ljbffr