Marketing Manager

Scope As the Marketing Manager, you will own and execute our marketing engine end-to-end. This role is execution-heavy, fast-paced, and multi-disciplinary. You will plan, create, launch, optimize, measure — and then do it again. You will personally produce content, manage platforms, optimize performance, and drive measurable impact across digital, events, and campaigns. Missions 1-Website & Performance Marketing Own website management and optimization (UX, performance, SEO) Create and optimize landing pages for conversion Monitor and improve: Plan, execute, and optimize online advertising (LinkedIn, Google, retargeting) Translate analytics into concrete actions and improvements 2-Events & Conferences Plan and execute marketing for conferences and events (before, during, after) Manage logistics, collateral, messaging, and post-event follow-up Coordinate digital amplification (social, email, website updates) Define and track event KPIs 3-Social Media & Community Own social media planning and execution Create original visual and written content Adapt messaging by audience and channel Track performance and continuously optimize 4-Design, Video & Creative Production Create visuals, graphics, and layouts across formats: Produce and edit videos (short-form, product, event, social) Ensure strong visual consistency and brand quality 5-Marketing Operations & Tools Own and operate HubSpot Marketing Hub (campaigns, email, social media posts, workflows, reporting) Manage marketing budgets and track ROI Monitor KPIs and report on performance 6-Intern Onboarding & Team Contribution Onboard, guide, and oversee marketing interns Provide clear direction, structure, and feedback to interns Ensure quality, consistency, and timely delivery of intern contributions Foster a collaborative, supportive, and professional team environment Act as a reliable team player, contributing positively to cross-functional collaboration Hard and soft skills Fully bilingual English & French (written and spoken) Proven experience in a hands-on Marketing Manager role Strong graphic design skills (mandatory) Expert user of Adobe Creative Suite (InDesign, Illustrator, Photoshop; After Effects/Premiere a plus) and HubSpot Marketing Hub Strong understanding of: Website performance and optimization SEO fundamentals and monitoring Conversion optimization Online advertising Excellent writing skills in both languages Highly organized, proactive, and able to manage multiple priorities simultaneously Experience in B2B, SaaS, healthcare, or tech environments, video storytelling and motion design skills and familiarity with analytics tools (HubSpot reporting would be appreciated. A resourceful, hands-on doer with a positive, collaborative disposition Comfortable personally executing most marketing activities, with limited delegation (primarily to interns) Highly organized, proactive, and reliable in a fast-paced environment A strong team player who contributes positively and supports others Able to guide and support interns while maintaining high quality and momentum Focused on outcomes, quality, and continuous improvement Education and work experience Master’s degree (Master 2) in Marketing, Digital Marketing, Communication, Business or equivalent professional experience 5 years of hands-on marketing experience in B2B technology, IT, SaaS, or scientific environments. Experience in healthcare, life sciences, or regulated markets a plus, Proven experience marketing complex or technical solutions Fully bilingual English & French (written and spoken) Hiring process - 1st step: meeting with HR - 2nd step : Meeting with VP Marketing - 3rd step: Meeting with CEO Joining an international team of passionate experts, recognized for their deep knowledge and commitment to excellence Working on meaningful and rewarding projects, with guidance and support throughout your journey Thriving in a dynamic start-up environment that fosters innovation, autonomy, and collaboration Enjoying modern offices located at the foot of the Montparnasse Tower, surrounded by shops, restaurants, and vibrant city life 🤩 Our Values Respect, Curiosity, Innovation, Sharing, and Perseverance These values guide our daily work, our interactions, and our long-term vision. 🧩 Hybrid work model, designed to promote flexibility and a healthy work–life balance 🤝 Personalized onboarding program, ensuring a smooth integration and long-term success within the team #J-18808-Ljbffr