Специалист по дигитален маркетинг

OverviewJoin our Burgas-based on-site digital marketing role focused on e-commerce. Plan and execute digital strategies to boost traffic, conversions, and online store performance. Launch and manage monthly paid advertising campaigns (Google, Meta, etc.). Prepare and send regular newsletters and promotional emails. Optimize product content and user experience. Monitor and analyze campaign performance and suggest improvements. Collaborate with the e-commerce and sales teams to align marketing with business goals.ResponsibilitiesPlan and execute digital strategies to boost traffic, conversions, and overall online store performanceLaunch and manage monthly paid advertising campaigns (Google, Meta, etc.)Prepare and send regular newsletters and promotional emails to segmented audiencesOptimize product content and user experience across the siteMonitor and analyze campaign performance and suggest improvementsCollaborate with the e-commerce and sales teams to align marketing with business goalsRequirementsExperience or strong interest in e-commerce and online sales channelsKnowledge of SEO, SEM, content marketing, and performance trackingFluency in English (written and spoken)Hands-on experience with digital tools: Google Analytics, Google Ads, Google Search Console, Google Tag Manager, Meta Ads Manager, Facebook Business ManagerAnalytical thinking and curiosity about marketing automation and e-commerce trendsWhat we offerCompetitive salary and performance-based bonusesA stable, full-time position in our Burgas officeOngoing training and professional development opportunitiesSupportive work culture, health insurance, and social benefitsLocationOn-site position based in Burgas. #J-18808-Ljbffr