Performance Marketing Specialist/ Digital Marketing

Performance Marketing Specialist / Digital Marketing Pelico is an innovative French scale‑up on a mission to revolutionize manufacturing intelligence through resource optimization. We have developed a platform that enables factories to be more agile, efficient, and resilient, minimizing disruptions and ensuring continuous productivity. At the forefront of supply chain disruption management, we empower factories with unmatched agility and resilience. Our cutting‑edge SaaS Supply Chain Operations platform enables teams to swiftly navigate disruptions, ensuring maximum efficiency. Since 2019, we’ve transformed operations for industry leaders in aerospace, industrial equipment, and luxury watchmaking, driving impact in 15+ countries. Trusted by Airbus, Safran, Cartier, Daikin, and Eaton, we are redefining the future of manufacturing. Our Core Values Empowerment Ownership Resilience Outcome Orientation Playfulness With a dynamic team of over 120 professionals across the US and France, Pelico is a melting pot of top‑tier talent from Tech, Data Science, and Manufacturing domains. Our collaborative environment fosters innovation and excellence, driving us to solve complex challenges and shape the future of manufacturing. Your role's mission As a Performance Marketing Specialist, your mission is to build and scale Pelico’s inbound growth engine, designing, executing, and optimizing paid campaigns that generate qualified leads for our sales teams. You will work closely with the Growth Marketing Manager to experiment with new channels, improve campaign performance, and strengthen the data foundation that supports our go‑to‑market strategy. You’ll play a hands‑on role in every step of our digital acquisition process: from creative ideation to analytics and reporting. Your impact will directly contribute to Pelico’s growth by ensuring a steady flow of inbound leads and by continuously improving the ROI of our marketing initiatives. Example of ad hoc strategic projects Support the Growth team in testing new paid channels (e.g. Reddit, industry media). Build reporting dashboards in Looker Studio to visualize inbound KPIs. Help refine Pelico’s tracking and attribution setup across all touchpoints (UTM, GA4, HubSpot). Main Responsibilities Plan, launch, and optimize campaigns across LinkedIn Ads, Google Ads, and emerging platforms. Analyze campaign performance and identify opportunities for improvement. Maintain a clean and consistent tracking setup (UTMs, GA4 events, HubSpot integration). Run A/B tests on creatives, audiences, and landing pages to drive conversions. Collaborate with the Content and Design teams to turn insights into impactful assets. Work closely with the Sales and Product Marketing teams to ensure inbound and outbound alignment. Contribute to the inbound growth roadmap, documenting learnings and best practices for scalability. Your Impact Deliver a predictable, qualified inbound pipeline for the Sales team. Improve Pelico’s cost per lead (CPL), conversion rates, and campaign efficiency. Strengthen Pelico’s digital marketing foundation through better analytics and data accuracy. Position Pelico as a leading SaaS player in manufacturing intelligence through consistent, high‑quality campaigns. Pelico promotes inclusion and non‑discrimination, and acts daily in favor of social mix, gender equality, senior citizens & disability. Preferred Qualifications & Skills 1–3 years of experience in digital marketing, performance, or growth, ideally in a B2B SaaS or tech environment. Hands‑on expertise with LinkedIn Ads, Google Ads, and an appetite to test new platforms (Meta, Reddit, etc.). Strong analytical skills with GA4, HubSpot, and Looker Studio. Data‑driven mindset and curiosity for experimentation. Excellent communication and collaboration skills. Fluent in English (French is a plus). Bonus: familiarity with Webflow, light HTML/JS, or A/B testing tools. Location: on site, Paris, Amsterdam, London. What we offer Work on a highly impactful product that delivers exceptional value and resonates strongly with users. Office locations: In the heart of Paris (75002) and Miami, USA. Stock Options: Available for every Pelico. Remote Flexibility: Enjoy the freedom to work from anywhere. Premium Health Coverage: Up to 70% covered by Pelico (Alan Healthcare). Meal Allowance: €10/day worked, covered at 50% (via Swile card). Transportation Support: 50% public transportation coverage or an equivalent sustainable mobility package. Collaborative Environment: We foster a vibrant, growth‑focused workplace where professional development and team connections thrive. Interview Process HR screening Interview : 30-45 mins Hiring Manager Interview : 1h On‑site case study : 1h Fit Interview : 45 mins #J-18808-Ljbffr