Segment Owner

Segment Owner - Self-Serve at Alan Alan's vision is to make prevention the new norm of care for all. Our mission is to help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment. We are building a vertically integrated health partner that seamlessly unites insurance and smart healthcare delivery into one system. By connecting all aspects of care—private, public, and direct to consumer—we create the most member‑centric healthcare experience. We partner with 35K+ companies of all sizes, serving more than 950K+ members, and have reached 680M+ in ARR. Our team of 700+ people (still growing) operates across France, Spain, Belgium, and Canada. About Alan People joining Alan are always surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work: Mission is the Boss: long‑term thinking, seeking our mission success above all else. Member & customer‑led: obsessively focused on solving members & customers problems and creating the most delightful experiences. Champions of excellence: extremely high standards and talent density. Distributed ownership: accountable enlightened despots, everyone owns their decisions and results. Radically transparent: all information is accessible and written‑first, so everyone can make the best decisions asynchronously. Optimistic alchemy: optimists who collaborate with genuine care and support teammates. Empathetic challengers: direct, caring feedback combined with praises to help each other grow professionally. Bold & creative contrarians: think differently to achieve greatness, try new approaches. Disciplined in execution: taking decisive actions with focus that compounds success over time. Fight for simplicity: only high impact processes, smart frugality. The Segment Owner Job Our self‑serve business is a strategic acquisition channel and serves small companies, freelancers and retirees. Self‑serve segment owners are accountable for one of the segments. This is a highly strategic role, responsible for defining and executing the complete go‑to‑market strategy for the segment. Your Missions Strategic Planning & Execution Segment strategy: identify growth bottlenecks and new market opportunities, identify priority areas for both short‑term (weekly/monthly/quarterly) and long‑term (2–3 year) horizons. Target setting: set bottom‑up targets. Performance monitoring: deliver weekly segment performance updates including target achievement, ARR, churn and gross profit metrics. Product Marketing & Channel Enablement Market intelligence: provide deep insights on customer personas, market dynamics, pain points and customer needs. Maintain a continuous customer pulse through regular customer interviews and sales call reviews to inform hypotheses and prioritisation. Value proposition: craft a differentiated positioning and competitive advantages to accelerate customer acquisition. Proactively empower channel owners across paid advertising, SEO, partnerships and referral programmes. Evaluate and provide feedback on channel proposals and initiatives. Act as an accelerator for channel owners, providing rapid deep‑dive support (e.g., SEA optimisation, conversion analysis…) and building/ deploying segment‑specific assets (email campaigns, landing pages, lead magnet…). Product & Data Surface segment‑specific feature requirements and tracking/analytics needs. Continuously improve performance dashboards, leveraging AI & data team assistance. Contribute to cross‑functional topics (e.g., legal setup considerations, guarantee/renewal inputs) and partner with business stakeholders to ensure segment profitability. Is It You We’re Looking For? At least 5 years of experience in product marketing. Experience in strategic business development and/or go‑to‑market is a plus. Full French and English fluency (written and spoken). Strong analytical skills; comfortable building dashboards and using AI assistants for data analysis. Entrepreneurial & growth mindset: self‑starter who thrives in a fast‑moving environment. Exposure to pricing/packaging and unit economics; ability to reason about profitability. Collaborative and able to influence cross‑functional teams. Experience working with small business and individual customer segments is a plus. For this opportunity, we are aiming to hire within the D‑F level range of our salary grid. Perks & Benefits Fair rewards: generous equity packages complement your base salary, for permanent contracts only. Flexible Office: amazing office space at our HQ, sponsored co‑working hubs or a full‑remote experience with home office equipment sponsorship; we want you to live where you’re the happiest. All the tools you need: top‑of‑the‑range equipment—MacBook Pro, keyboard, laptop stand, monitor and Bose noise‑canceling headphones. Flexible vacation policy and flexible working hours: organise your time as you wish. Delightful healthcare insurance: extremely comprehensive health insurance—100 % for you and your children, 90–100 % for partners depending on your country (permanent contracts only). Transport: country‑specific commuter benefits. Learning & training opportunities: highly flexible training policy, free books and budget to attend and speak at conferences if the opportunity arises. Personal growth through coaching: every Alaner is paired with a dedicated coach from day one, who helps maximise your impact, nurture engagement and navigate Alan’s values to develop your full potential. Learn more about our coaching culture. Parental leave: extended parental leave for all new parents, for permanent contracts only. Important note: we hire people, not roles. If you’re excited about this opportunity but don’t check every box, we’d love to hear from you. Everyone, no matter how under‑represented, should feel free to apply as it can only bring learnings or success. Remember, this is just a guide, not a checklist. We’ll be thrilled to receive your application Seniority level Mid‑Senior level Employment type Full‑time Job function Business Development and Sales Industries Insurance Referrals increase your chances of interviewing at Alan by 2x #J-18808-Ljbffr