Growth and User Acquisition Manager

OverviewGrowth and User Acquisition Manager (H/F) – CDI, Paris - Cesson-Sévigné. Blacknut is looking for an experienced Growth and User Acquisition Manager to own Blacknut’s user acquisition activities. Reporting to the CMO, you will leverage your expertise to expand our user base worldwide, advise and coordinate ad campaigns with B2B Distribution Partners, as well as Direct-to-Consumer acquisition channels.ResponsibilitiesDefine and drive Blacknut's acquisition strategy across all channels with the objective to grow the end-user base and generate long-term sustainable acquisition of engaged subscribers.Manage the key objectives of user acquisition for all distribution channels (D2C and B2B partners, all devices and apps).Identify and apply best practices to efficiently scale marketing campaigns.Propose, coordinate and/or execute planned paid campaigns for both D2C applications and in collaboration with B2B Distribution Partners worldwide.Identify opportunities for growth and optimization at every stage with a focus on acquisition/activation.Build a consistent strategy around AARRR & Growth Loops frameworks.Explore concepts of incrementality and cannibalization in user acquisition.AcquisitionOwn campaigns generating new users and coordinate stakeholders to deliver the strategy.Manage performance-based paid marketing efforts (Social: Facebook, Snapchat, Instagram, TikTok; Search: Google; Programmatic; other Ad networks) and test new channels.Forecast budgets, challenge budget weights, monitor spends, and adjust as needed.Optimize marketing mix based on channel performance; conduct and iterate on A/B tests to improve campaign performance.Coordinate with Customer Success and Product teams to create compelling acquisition campaigns for the service.Monitoring and ReportingDevelop and operate tracking and attribution systems for each distribution channel; identify wins, drops, and opportunities through regular performance and data analysis; act on results.Create best practices guidance for B2B Partners.Understand data behind the scenes: app attributions and third-party tracking integrations; identify and share data attribution discrepancies.Monitor conversion funnels; propose product or marketing tweaks to improve end-to-end conversion rates.Collaborate with Data Science to improve campaign setup and monitoring; work on data prediction models.What You’ll DoWork directly under the CMO on strategic planning to define growth goals and objectives for the company.Develop insights and best practices based on key metrics to grow activity and build strong models.Identify new business opportunities with B2B partners to grow user acquisition for their distribution channels.Develop strategies to increase customer acquisition and retention.Manage and coordinate marketing campaigns targeting specific customer segments or geographic regions.Experience & Skills3+ years of experience in performance marketing campaign management; preferably with telecom and/or gaming industries.Expert in paid acquisition.Successful track record with ROAS strategies for mobile content, subscriptions models and/or apps.Familiar with user acquisition digital platforms and tools (ads, tracking).Strong experimentation methodologies and processes.Innovative mindset with organic/viral tactics and/or offline communication plans.Fluent in English (speaking and writing).Team-oriented environment with values of teamwork, freedom, and responsibility.Soft SkillsLocation: Cesson-Sévigné, near metro access.Talented team, dynamic and relaxed ambiance.Spacious, modern offices near a large green space.Have a real impact on the company’s success.Interested? If you’re looking to join a dynamic and fast-growing company in a truly international role, please send your resume and motivation confidentially.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustries: Computer Games #J-18808-Ljbffr