CRO (Conversion Rate Optimization) Specialist - CDI

CRO (Conversion Rate Optimization) Specialist - CDI Direct message the job poster from Perifit ⭐️ Perifit is a profitable and fast-growing femtech startup based in Paris, France, and the worldwide leader of the Kegel exercisers market. Our mission is to reduce the health gender gap, ensuring that everyone has an equal opportunity to live a healthy life. Our first product, Perifit (a connected probe and its mobile games), launched in 2018, has become the #1 connected solution for pelvic floor rehabilitation. As of now, it has helped over 800,000 women cure themselves and is the best‑ranked app in its category. We’re dedicated to empowering women’s health through advanced pelvic floor trainers and breast pumps. Since 2020, the team has grown from 2 founders to over 40 employees, serving a global community. Guided by values of equality, inclusivity, benevolence, and well‑being, Perifit offers a mission‑driven, dynamic environment where every team member contributes to improving women’s lives worldwide. We are looking for a CRO & Experience Specialist to become the architect of our e‑commerce (Shopify) growth. Reporting to the Head of E‑commerce, you will own the scientific process of turning traffic into revenue. You won't just "run tests"; you will own the entire experimentation lifecycle—from data deep diving and user psychology to "no‑code" implementation on Shopify. Responsibilities Scientific prioritization: Own the testing backlog. You use structured frameworks (ICE/PXL) to prioritize opportunities, ensuring we focus on high‑impact wins rather than random ideas. Hypothesis generation: Translate business goals (e.g., "Increase cross‑sell," "Reduce checkout abandonment") into testable user scenarios based on behavioral psychology and data. Shopify theme mastery: You are a master of the Shopify Customizer. You leverage our existing theme sections and templates to build high‑converting page layouts without needing a developer. Copywriting & logic: You understand that design is often about the words and the flow. You write persuasive headers, value propositions, and CTAs that fit the layout and drive conversion. Rapid prototyping: you sketch quick wireframes, then build them directly in the Shopify editor for speed and efficiency. Advanced Data Analysis Deep dive into GA4, Shopify reports, and Heatmaps (Clarity/LogRocket) to diagnose friction, like why users are dropping off at different funnel steps. Statistical rigor: You are the guardian of data integrity. You determine sample sizes and ensure we never call a test "early" based on false positives. Test Setup & Operations Execution: Set up experiments in our testing platform (VWO) with precision. Collaboration: Work hand-in-hand with our Operations Manager & QA to ensure complex tests are bug‑free before launch and effectively handed over for permanent implementation. Own the logic and optimization of on‑site lead capture (pop‑ups, gamification) to maximize our email database growth. Preferred Skills & Experience Experience: 4-6 years in CRO, E‑commerce, Growth, or Site Merchandising. You have a proven track record of lifting conversion rates. The "Builder" mindset: You are comfortable building pages yourself. You prefer a page that converts at 5% over a page that looks "pretty" but converts at 2%. Tech Stack: Deep proficiency in Shopify, GA4, and A/B testing tools (VWO, Convert, or similar). Data‑Driven: You don't get attached to your ideas; you let the data decide. You are comfortable analyzing segments and cohorts to find the truth. Bonus: Familiarity with HTML/CSS (to tweak spacing/colors) is a plus, but not required. Passion for the healthtech industry is appreciated Advantages / Benefits Mutual with excellent health coverage (Alan) 100% financed by the company. Swile "restaurant tickets", 60% covered by the company. Free subscription to Classpass to take care of yourself and your health. A place where it is good to work in a friendly atmosphere, with spacious offices in the center of Paris. But also a flexible home‑office policy ☺ Recruitment Process Send your CV Screening call Online Cognitive Test Case study & In‑person interview (if necessary) last interview with HR and/or co‑founder At Perifit, we stand for diversity, equality, inclusivity, benevolence and wellbeing for both our clients and our employees. Location: Paris, Île‑de‑France, France Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Analyst Industries Medical Equipment Manufacturing and Wellness and Fitness Services #J-18808-Ljbffr