PR & Relations Manager

Overview READY TO SHAPE THE CONVERSATION, AMPLIFY GANNI’S CULTURAL VOICE, AND TURN EVERY STORY, EVENT, AND CONNECTION INTO GLOBAL IMPACT? Your Mission & Responsibilities Ahead Of You. We are looking for a PR & Relations Manager to elevate GANNI’s brand visibility, reputation, and cultural influence across key markets. You will develop and execute strategic PR plans, manage media relationships, orchestrate events and collaborations, and ensure consistent brand storytelling across earned media and influencer touchpoints. Responsibilities Strategic PR PlanningDevelop and implement integrated PR strategies aligned with GANNI’s brand priorities, product launches, seasonal campaigns, and cultural initiatives. Build annual PR plans with measurable KPIs and budget forecasts. Media RelationsCultivate strong relationships with fashion, lifestyle, and culture media, local and international. Secure high-profile coverage in top tier outlets (print, digital, broadcast). Prepare press releases, media kits, talking points, Q&A sheets. Influencer & Talent EngagementIdentify and manage relationships with key influencers, brand advocates, and creative partners. Coordinate gifting programs, influencer campaigns, and strategic collaborations. Event & Experience ManagementLead PR-driven events including press previews, launch parties, fashion week activations, and brand experiences. Work with internal teams and external partners to deliver seamless events that amplify brand storytelling. Cross-Functional CollaborationPartner with Marketing, Social Media, Content, Creative, Retail, and Product teams to ensure integrated messaging. Support earned media integration across campaigns and seasonal launches. Monitoring & ReportingTrack media coverage, sentiment, share of voice, and competitor landscape. Present monthly/quarterly PR performance reports with insights and recommendations. Brand Reputation & Crisis SupportAnticipate reputation risks and coordinate proactive responses with leadership and communication teams. Must Have Requirements 5+ years of PR experience — ideally in fashion, luxury, lifestyle, or related industries. Proven track record in building media relationships and securing impactful coverage. Strong writing, storytelling, and presentation skills. Strategic thinker with high creative aptitude. Fluent in English; additional languages (e.g., French, Danish) a strong asset. Comfortable working in a fast-paced, collaborative environment. Nice to Have Experience with influencer strategy and digital PR. Event planning experience. Understanding of sustainability communications and cultural positioning. The GANNI Way We are looking for a true GANNI ambassador - someone who shares our values of Openness (ready to evolve, honest not perfect), Optimism (you never stand still, just dance), Authenticity (you march at your own beat), Accountability (no excuses, you make an impact) & Responsibility (make small changes, see big differences). The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing PR team Diversity, Equity & Inclusion At GANNI, we are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to thrive. We actively encourage applications from people of all backgrounds — regardless of gender identity, sexual orientation, ethnicity, racial identity, religious belief, disability status, or personal expression. We believe that diversity drives creativity and innovation, and we are dedicated to building a team that reflects the world around us. To support unbiased hiring, we kindly ask you not to include your photo, age, or marital status in your CV — we’re only interested in why you’re a great fit for the role. Apply BE BOLD AND JOIN OUR GANNI COMMUNITY We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI community. We will be interviewing candidates continuously and kindly ask you to send your application and CV as soon as possible. Please use the “Apply for position” button. #J-18808-Ljbffr