Senior Marketing Manager

Join to apply for the Senior Marketing Manager - New Products role at Proton. At Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since 2014, founded by a team of scientists from CERN, we have been providing free and open‑source technology to millions worldwide, enabling secure and private communications worldwide. The role: We are looking for a full‑stack senior marketer with a proven track record of launching and scaling new products from 0 to 1 and 1 to 10. You will lead go‑to‑market (GTM) efforts for multiple new products across both B2C and B2B, playing a critical role in helping Proton identify product‑market fit and scale growth efficiently. This role is ideal for someone who thrives in fast‑paced, scrappy environments and enjoys wearing many hats. Responsibilities Launching new products Conduct competitive analyses to define market white space and inform product, pricing, and marketing strategy. Lead naming, brand identity, and domain strategy for new products. Identify and validate the target audience, leveraging user research and growth experiments. Define positioning and messaging based on deep understanding of user needs. Own the GTM strategy for multiple early‑stage product launches across Proton’s ecosystem, from beta to general access. Track success metrics to define product‑market‑fit. Scaling new products Test and scale marketing channels based on impact, iterating quickly. Develop and execute integrated marketing plans, spanning product marketing, content, lifecycle, paid, and partnerships. Track and analyze success metrics tied to awareness, activation, retention, and conversion. Manage multiple new products at one time and define how they fit into the broader Proton brand and ecosystem. Qualifications 10+ years experience in product marketing, growth marketing, or full‑stack marketing roles, with a strong focus on 0 to 1 product launches. Demonstrated success launching both B2C and B2B products, especially in startup or scale‑up environments. Experience working with early‑stage products to identify and iterate toward product‑market fit. Deep comfort with ambiguity, experimentation, and fast decision‑making. Strong instincts for brand, creative, and storytelling, paired with a data‑informed mindset. Ownership mentality and the ability to build from scratch and rally others around your vision. Ability to self‑organize, prioritize, and take initiative to provide strategic recommendations on how marketing can shape growth. Generalist mindset with fluency across performance marketing, lifecycle, SEO, comms, and product marketing. High agency, low ego, and strong collaboration skills. Nice to haves Partnerships experience. Experience in social networking, communications, or AI. Team management experience. Benefits Office First: Collaboration is easier and more effective in person with locations in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje, and Taipei; up to 30% remote working. Technology: All devices and software provided. Food: Lunch and snacks provided daily in our offices. Transport: Support for public transport, bike allowances, or parking spaces based on your office location. Stock Options: All employees receive stock options when they join. Flexible Working: Define your own working hours as long as they accommodate team meetings. Learning and Development: Training programs, conferences, events, and continual learning opportunities. Employee Benefits: Comprehensive health insurance, retirement savings, generous vacation and leave policies, and wellness programs. Work that Matters: Privacy‑as‑a‑default mission with community‑first culture and a revenue model that relies solely on user subscriptions. Social media LinkedIn Reddit X YouTube Our Commitment to Diversity and Inclusion At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability, or socio‑economic background, feel valued and empowered. We strive to create equal opportunities, promote open dialogue, and support continuous learning to ensure every voice is heard and respected. Candidate Privacy Notice When you apply for a position, refer a candidate, or are considered for a role at Proton Technologies AG (Proton, we, us, or our), your information is stored in Greenhouse, in accordance with their Service Privacy Policy. This information is used to evaluate your suitability for the posted position. We also retain this information for consideration for future roles that you may apply for or that we believe may align with your background and skills. If we no longer have a legitimate business need to process your information, we will either delete or anonymize it. Should you have any inquiries about how we use or manage your information, or if you wish to access, correct, or delete your data, please contact our privacy team at [INSERT CORRECT EMAIL]. Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton. To learn more about our privacy policy, please visit our privacy policy page. #J-18808-Ljbffr