SEO/GEO Manager

# SEO/GEO Manager* Bruxelles, Paris* Full-Time## Job Description**About Wooclap**Wooclap is an interactive learning platform used by thousands of teachers, universities, and companies worldwide. We help instructors transform passive audiences into active learners through evidence-based pedagogy and engaging digital tools.We are scaling fast internationally (US & Canada, UE, LATAM) — and **search visibility will be a core growth lever in the next phase of our expansion**.To accelerate this ambition, we’re looking for a **SEO / GEO Manager** who will fully own Wooclap’s search strategy globally (organic search, geo-visibility, generative search, Reddit presence, and more).---** Your Mission**Become the **global owner of SEO and search-driven growth** at Wooclap. You’ll build our strategy, execute it, track it, and turn organic visibility into qualified demand worldwide.---** What You Will Do**### **1. Build & Own Wooclap’s Global SEO Strategy*** Define and execute a long-term SEO roadmap aligned with our product, acquisition, and international goals* Identify core opportunities and quick wins on technical SEO, on-page SEO, content SEO, and authority building* Prioritize and plan SEO initiatives by market---### **2. Set Up the SEO Infrastructure (Monitoring, Automation, Performance Tracking)*** Create **dashboarding & reporting systems** to monitor search rankings, traffic quality, and competitor evolution by market* Select and manage tools* Define SEO KPIs and share performance insights with Product and Marketing teams---### **3. Improve Organic Search Performance Across the Full Funnel*** Conduct keyword research for each priority market* Rewrite and optimize key landing pages and website content* Shape the global content plan in collaboration with the Content Lead* Ensure Wooclap emerges as a global organic actor on all active markets---### **4. Lead International SEO Expansion*** Adapt SEO strategy to **local search intent**, languages, and competitors* Build localized content clusters to expand Wooclap’s footprint* Improve website structure to support international SEO (hreflang, localized URLs, crawling rules, indexation)---### **5. Explore & Activate New SEO/GEO Channels*** Develop a systematic presence on **Reddit** (subreddits related to EdTech, teaching, learning, AI)* Build a strategy for **visibility in LLMs**: prompt optimization, structured content, schema markup, Q&A content* Improve Wooclap visibility in **search results generated by AI agents*** Identify new search ecosystems where we should be present---## Preferred Experience** What We’re Looking For**### **Must-Have*** 3–7+ years in SEO, ideally in a SaaS or international B2B context* Strong expertise across all pillars: **technical, on-page, content, authority, analytics*** Experience building dashboards and performance monitoring systems* Strong analytical skills: ability to size opportunities, prioritize, and model impact* Experience with international SEO and multi-market strategies* Ability to work hands-on: you execute as much as you strategize* Curious, autonomous, structured, and proactive### **Nice to Have*** Experience working with US-centric SEO and high-competitive environments* Knowledge of AI-driven search trends (LLMs, SGE, RAG-based agents)* Strong understanding of content strategy and product-led marketing* Experience with Reddit, Quora, forums, or alternative channels* Understanding of EdTech or higher education markets* Contract Type: **Full-Time*** Location: **Bruxelles, Paris*** **Possible partial remote**
#J-18808-Ljbffr