Digital PR Specialist

TITLE French Digital PR Specialist (FREELANCE) DEPARTMENT Earned Media DIVISION NP Digital UK LOCATION Remote – any location ABOUT OUR COMPANY NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around : paid and organic search,, content, retargeting, performance display, feed management and conversion rate optimization. NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience. ABOUT THE OPPORTUNITY Our award-winning Digital PR team works with international clients to deliver creative, data-led campaigns that earn attention, drive authority, and support organic performance. We are now seeking a freelance, French-speaking Digital PR professional with a strong understanding of the local media landscape and cultural trends to support ongoing client projects. You will play a key role in developing and executing Digital PR campaigns for a major global client, collaborating closely with our UK Digital PR team. The ideal candidate combines creativity with an analytical mindset — understanding how earned media coverage and high-quality backlinks contribute to SEO success. This is a remote, project-based role with potential for long-term collaboration based on performance and campaign needs. ABOUT THE RESPONSIBILITIES Responsibilities include, but are not limited to : Campaign Ideation & Execution : Develop creative, data-driven campaign concepts tailored to the French audience and media Content Creation : Write engaging, culturally relevant press releases and story angles that resonate with French journalists Media Relations : Build and maintain relationships with French journalists and editors across national, lifestyle, business, and regional outlets Outreach & Link Building : Execute targeted outreach to secure high-quality, SEO-relevant coverage and backlinks Analysis & Reporting : Evaluate campaign performance, identify opportunities to improve coverage, and report on link quality and impact Collaboration : Join internal check-ins with the UK team when required and communicate progress transparently and proactively ABOUT YOU Proven experience in Digital PR or Outreach with a track record of earning high-authority links in the French market Native or professional-level fluency in French and strong written communication skills Deep understanding of the French media landscape and cultural nuances Familiarity with SEO fundamentals and how Digital PR drives organic growth Excellent copywriting, storytelling, and media pitching skills Highly organised, self-motivated, and comfortable working independently in a remote environment Experience with PR tools such as Cision, BuzzSumo, Ahrefs, or Meltwater is a plus ABOUT OUR CULTURE We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values : Think Big “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes. Own It “Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. Have Fun “Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do. ABOUT OUR PRACTICES NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people. NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need. #J-18808-Ljbffr