Principal Technical Marketing Engineer

Job Description We are seeking a Principal Technical Marketing Engineer in Device Security to play a pivotal role in delivering deep technical expertise and strategic insight to our partners, customers, and internal teams. In this role, you will work at the forefront of innovation, shaping the future of cybersecurity by bridging cutting‑edge technology with real‑world market needs. You will collaborate closely with product teams to align product capabilities with market demand, while also developing and delivering advanced technical training for Systems Engineers and field teams. A proven self‑starter, you thrive in dynamic environments, embrace ambiguity, and are energized by the opportunity to define and refine new products as they enter the market. You combine technical excellence with business acumen—translating customer challenges into product innovation and empowering teams to succeed through knowledge and enablement. Your Impact Partner with Sales, Marketing, and Product teams to develop competitive positioning strategies, articulate technical differentiators, and deliver compelling narratives for IoT and OT security solutions. Lead on‑site workshops and technical design sessions to guide enterprise customers through complex deployment architectures, accelerating implementation timelines and improving configuration best practices. Proactively identify and resolve deployment challenges, collaborating cross‑functionally with Product Management, Engineering, and Support to influence roadmap priorities and drive impactful feature enhancements. Deliver high‑touch post‑sales engagement to drive product adoption, maximize customer satisfaction, and secure renewals—ensuring long‑term customer success and advocacy. Expand and manage customer soak sites to validate product robustness, accelerate product maturity, and increase coverage across strategic accounts and key industry segments. Collect, analyze, and synthesize customer and field feedback to translate real‑world insights into actionable recommendations—enhancing usability and reducing support tickets. Serve as a trusted technical advisor and subject matter expert (SME), building strong relationships with customers, partners, and internal teams to support proofs of concept (PoCs), trials, and sales enablement initiatives. Develop and deliver advanced technical training and enablement content for Systems Engineers, Channel Partners, and Field Teams to strengthen technical acumen and ensure market alignment. Act as the voice of the customer (VoC) during product testing and evaluation, ensuring new features align with evolving market and security requirements across IoT, OT, and IIoT environments. Conduct ongoing market and competitive analysis to monitor IoT threat trends, assess opportunity size, and provide data‑driven insights that shape product strategy and innovation. Qualifications & Experience 10+ years of hands‑on experience in IoT, OT, IIoT, IoMT, and network security, with deep expertise in network traffic analysis, threat detection, and security architecture design. Comprehensive understanding of passive IoT security solutions, including device discovery, behavioral analysis, and anomaly detection across diverse industrial and healthcare environments. Strong wired and wireless network architecture skills, with the ability to interpret complex customer network designs, data flows, and segmentation strategies to ensure secure and efficient deployments. Extensive experience with passive network data collection solutions, including SPAN, RSPAN, ERSPAN, and network taps such as Gigamon, for scalable visibility and traffic monitoring. Proficient in networking topologies and IoT/OT/IIoT/IoMT communication protocols, including Modbus, DNP3, BACnet, MQTT, and OPC UA, with a strong grasp of network security implications. Hands‑on expertise with Network Access Control (NAC) and Next‑Generation Firewall (NGFW) solutions in complex, distributed environments, ensuring secure access and policy enforcement. Technical Product & Tool Expertise Asset Management/CMMS systems: ServiceNow Network & Wireless Management: Cisco Prime Infrastructure, Wireless LAN Controllers Vulnerability Management: Rapid7, Tenable, Qualys IP Address Management (IPAM): Infoblox SIEM/SOAR platforms: Splunk, Cortex XSOAR, QRadar SNMP and network monitoring tools for performance and availability analytics Strong understanding of SOC workflows, incident response processes, and integration between detection, investigation, and remediation tools. Professional Skills & Achievements Proven experience preparing compelling RFI/RFP/RFQ responses, effectively positioning technical solutions to meet customer and business requirements. Demonstrated success leading customer evaluations, proof‑of‑concepts (PoCs), and technical validations, achieving high conversion rates and strong customer adoption. Skilled in competitive analysis and solution benchmarking, with the ability to articulate key differentiators and influence product development decisions. Exceptional communication and presentation skills, adept at translating complex technical concepts into clear, compelling value propositions for both technical and executive audiences. Strong customer advocacy and relationship‑building skills, with experience managing complex customer engagements and resolving challenges in high‑stakes environments. Proven ability to collaborate cross‑functionally with Engineering, Product Management, Sales, and Marketing to define requirements, shape features, and accelerate go‑to‑market success. Highly organized and detail‑oriented, with a demonstrated ability to synthesize information and drive strategic outcomes in dynamic, fast‑paced settings. Education BS/MS in Computer Science, Electrical Engineering, or related field, or equivalent military or professional experience. Bonus Experience Hands‑on familiarity with PAN‑OS and Palo Alto Networks security platforms. Experience with EDR tools, endpoint telemetry, and behavioral analytics. Scripting proficiency, especially leveraging RESTful APIs for automation and system integration. Expertise in packet capture (PCAP) analysis, collection, and protocol decoding. Knowledge of virtualization and cloud technologies, including VMware, AWS, and Azure environments. Additional Information The Team Working within the Device Security Group of our Cloud Delivered Security Services (CDSS) organization is a once‑in‑a‑lifetime opportunity to make a meaningful impact. Here, you’ll collaborate with some of the brightest minds in technology designing, building, and supporting innovative solutions that empower our global teams on the front lines of defense against cyber threats. Our Cybersecurity strategy is anchored in Device Security, ensuring that every connected device whether managed or unmanaged endpoints, Shadow IT/BYOD assets, IoT devices, or operational technology (OT) systems is protected against evolving threats. Through holistic visibility, continuous risk assessment, proactive risk mitigation, and real‑time monitoring, we safeguard the devices that keep our people productive, our operations resilient, and our organization secure. Our Commitment We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us ataccommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr