Marketing Strategy

OverviewAs Marketing Strategy & Execution Manager for Africa and Indian Ocean, you will play a pivotal role in shaping Imperial’s transition into a truly consumer-centric organisation. This newly created senior leadership position sits at the centre of our brand-building agenda, working across multiple markets to unlock growth opportunities and strengthen marketing excellence.Imperial Brands is a dynamic, international business with over 25,000 employees worldwide. We are proud to foster an inclusive and collaborative culture, where diverse perspectives drive innovation and growth.ResponsibilitiesDeliver and execute brand strategies for local hero brands and contribute to multi-regional brand plans.Develop, monitor and track executional plans and activity calendars across markets, ensuring alignment with strategy.Build operational marketing excellence by identifying capability gaps and driving structured development plans.Strengthen consumer centricity through insights and best practice sharing across markets.Manage investment requirements and A&P budgets, ensuring compliance, efficiency and ROI.Collaborate cross-functionally with Trade Marketing, Finance, CLA, GSC and other teams to support business cases and drive strategic initiatives.Skills and Experience RequiredDemonstrable project management experience, with the ability to lead complex initiatives across diverse markets.Proven Industry experience with the ability to manage budgets and deliver measurable ROIExperience of managing or supervising teams, with cultural awareness and ability to work in developing markets.Strong communicator, fluent in English and French, both written and spoken.High business acumen, including portfolio management, financial understanding and agile ways of working.Results-driven, and proactive, with a continuous improvement mindset.What We OfferIn return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.Everyone BelongsEveryone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.About UsWe\'re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process. #J-18808-Ljbffr