Global Head of Merchant Marketing

Take a step forward and let Edenred surprise you.Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.Dare to join Edenred and get ready to thrive in a globalcompany that will offer you endless opportunities.Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.Your roleWe are looking for a Global Head for Merchant Marketing for the Benefit & Engagement Business Line to focus on the following areas :1. Marketing & CommunicationDefine and implement a global merchant marketing and communication strategy , aligned with the broader Benefits & Engagement Business Line positioningDevelop standardized marketing campaigns and toolkits for local markets leveraging digital platforms (web, social media, CRM) to strengthen merchant awareness and engagement. In particular, create and promote merchant success stories to showcase the impact of Edenred’s solutions, fostering stronger relationships and inspiring other merchantsEstablish best practices and guidelines for merchant retention, activation, and engagement campaignsExecute the merchant event strategy, supporting local teams in the organization of conferences, networking events, and training sessions for merchantsDefine and roll out CSR-driven merchant initiatives, reinforcing Edenred’s commitment to small and medium-sized businesses (SMBs) and local economies2. Relationship MarketingBuild a global merchant engagement strategy as part of our platform approach, ensuring scalability across Edenred geographiesDevelop and roll out relationship marketing programs in partnership with product teamsEstablish best practices and guidelines for merchant retention, activation, and engagement campaignsMarket Positioning & InsightsDefine and roll out a merchant marketing positioning framework, ensuring alignment with new Benefits & Engagement positioning and overall business strategyImplement a merchant brand and merchant engagement tracking process (including NPS and all perception measures), in coordination with Group Strategy, Marketing and Transformation teamsDevelop and implement a Merchant Insight Program to collect, consolidate, and analyze merchant feedback across different geographies identifying key pain points, areas for improvement in Edenred’s merchant services and new business opportunitiesCreate merchant specific thought leadership3. Institutional CommunicationCollaborate with internal Public Affairs and Merchant teams and contribute to initiatives that support merchant ecosystem developmentSupport BUs in building relationships with key merchant stakeholders and associationsBuild long term vision of external merchant community management4. ContentCollect and scale merchant content (thought leadership studies, market research, whitepapers, articles, barometers etc.) produced either by BUs at local level or by the Business Line Marketing team5. Internal Community ManagementRegularly engage with the Merchant Marketing community to foster best practices sharing, build internal benchmarks, share studies and content, organize workshops and facilitate peer-to-peer knowledge exchangeYour profileThe successful candidate would be an experienced marketing professional with a track record in the Benefits & Engagement industry and a deep understanding of merchant relationship marketing, communication strategy, content management and community engagement. She / He will define and execute a marketing roadmap that enhances Edenred’s relationship with merchants and establish a growing marketing community across multiple geographies.For this role, you will report to the Global Head of Marketing within the Benefits & Engagement Business Line, with dotted line reporting to the Business Line Merchant Director. #J-18808-Ljbffr