Global Associate Brand Manager – Little Nightmares

il y a 19 heures


Lyon, France Cyrillus Temps plein

Within the EMEA Headquarters, you will join the Content Creation & Publishing (CCP) department under the responsibility of a Global Brand Manager.You will define and carry out the marketing strategies for a group of products across worldwide territories to expand brand awareness, while maximizing revenue and contributive margin.You will work on a holistic approach of the product / brand, physical and digital, video game as well as any relevant entertainment extensions, will create and provide a marketing key beat roadmap, promotional assets, communication tools and general support to local and regional marketing teams.You will support the Global Brand Manager to work with the Publishing teams to define the long-term brand vision while carrying on the daily operational missions.Your main responsibilities include (non-exhaustive list):Support the Global Brand Manager in the definition and implementation of the Brand strategySupport to define and carry out the brand strategy across worldwide territories, ensuring that it is pertinent and applicable to all global and regional officesTeam up with Global Producers to form a 360° team to follow and shape the game’s development process according to marketability’s best practiceWork hand-in-hand with marketing support teams (PR, digital, Social Media, CRM, Event, Licensing, Channel marketing, Web, e-commerce, Operations, etc.) to integrate their expertise within the overall strategy at all stagesAt the product level, under the supervision of the Global Brand Manager, define, implement and follow-up the Marketing strategiesEnsure optimal project coordination throughout internal teams (dev team, Production, BNEE Go-To-Market, Sales, Printed Materials…), regional Product Managers from other Bandai Namco groups (BNEI, BNEA and BNE Asia), PR / Social Media, Digital Marketing, 1 parties, licensors, etc. to maximize the brand awareness and salesDevelop creative assets in cooperation with the developers and creative agencies, including key art, logo, icons, banners, trailers, media advertising, screenshots, renders, social media assets, website, etc.Create and manage internal coordination tools (assets calendar, pre-order follow-up…) to meet all Marketing & Communication milestonesUnder the supervision of the Global Brand Manager, support and promoteSupport the creation and maintenance of presentation decks at different phases of the project’s life cycle towards various committees (Global Marketing Meetings, Publishing Committee, Editorial Committee, etc.)Work with the PR & Event team to define the Event strategy and executionCollaborate with the Global Transmedia Manager, Licensing Department & BNEE e-store to maximize the brand exposure and Secure partnerships with external licensees #J-18808-Ljbffr


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