Growth Content Specialist

Join Alan as a Growth Content Specialist (SEO/GEO) and help shape organic growth across France, Belgium, Spain, and Canada. About Alan Alan is a vertically integrated health partner that simultaneously offers insurance and smart healthcare delivery, serving more than 1 M members across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦. With a team of 700+ people and an ARR of 770 M+, Alan is focused on prevention and turning health benefits into an investment for employers. Why This Role Matters Growth is entering a new phase. We need a copywriting expert to professionalise our content engine and scale production across four markets. This role combines writing, systems architecture, and AI‑powered workflow creation to make organic search Alan’s #1 acquisition channel. Key Responsibilities Own and execute Alan’s content calendar across formats (blog posts, guides, landing pages). Cover topics our members care about: wellness at work, preventive health advice, and navigating insurance complexity. Ship high‑quality work at pace while maintaining Alan’s distinctive brand voice. Create content that drives awareness, conversions, and positions Alan as a category leader. Adapt the content framework for Spain, Belgium, and Canada—respecting local regulations, cultural nuances, and member expectations. Build repeatable localisation processes to avoid bottlenecks and quality loss. Work with local market teams to ensure content is accurate, compliant, and resonates. Build custom AI agents to automate research, drafts, and optimisation. Optimise for AI search (ChatGPT, Perplexity) as well as Google. Test and iterate workflows that deliver consistent, quality content. Required Experience & Skills 2–3 years of content/copywriting experience, including 1–2 years in a high‑growth tech or scale‑up environment. Exceptional writing craft across blogs, guides, landing pages. SEO fundamentals: keyword research, semantic analysis, and use of SEO tools (SEMrush, Google Search Console, CMS). Track record of measurable impact – ownership of a content channel with demonstrable results. Ability to balance brand storytelling with performance optimisation. Operational excellence: produce volume without sacrificing quality, and improve workflows. Data‑informed mindset: analyse metrics and iterate based on insights. Curiosity about AI/GEO – excitement for LLMs and experimentation with AI‑powered workflows. Fluency in French and English (mandatory). Nice‑to‑Have Multi‑market localisation experience in European scale‑ups. Spanish or Dutch proficiency. Regulated‑industry experience (fintech, healthtech, insurtech). Close collaboration with Growth Marketing, Demand Gen, or Product Marketing teams. Experience with AI agents or content automation tools (Dust, Claude, GPT). Interest in health, insurance, or wellness topics. Perks & Benefits Fair rewards – generous equity packages for permanent contracts. Flexible office – Paris HQ, co‑working hubs, or full‑remote with equipment sponsorship. All the tools you need – MacBook Pro, keyboard, laptop stand, monitor, Bose headphones. Flexible vacation policy and working hours. Delightful healthcare insurance – 100 % contribution covered by Alan for you and your family (permanent contracts). Transport benefits – country‑specific commuter benefits. Learning & training opportunities – flexible training policy, books, conference budget. Parental leave – extended leave for all new parents (permanent contracts). Important Note: We Hire People, Not Roles After reading this job description, if you feel like you don’t meet every prerequisite but are excited about the role, we encourage you to apply. We value diverse perspectives; we’re committed to inclusion and encourage applicants from underrepresented groups. Application Process To apply, submit your application through Alan’s careers page. Referrals increase your chances of interviewing by 2x. Diversity & Inclusion If you identify yourself as a woman: research shows women often apply only when meeting 100 % of requirements. We’re excited to receive your application #J-18808-Ljbffr