Product Marketing Specialist

Shift is the leading AI platform for insurance. Shift combines generative, agentic, and predictive AI to transform underwriting, claims, and fraud and risk - driving operational efficiency, exceptional customer experiences and measurable business impact. Trusted by the world's leading insurers, Shift delivers AI when and where it matters most, at scale and with proven results. Our culture is built on innovation, trust, and a drive to transform the insurance industry through our SaaS platform. We come from more than 50 different countries and cultures and together we are creating the future of insurance. At Shift, Product Marketing is the team responsible for the go-to-market strategy of our AI-powered products. Product marketing works across product, sales and marketing to ensure that Shift’s go-to-market teams have the knowledge and tools required to build pipeline, convert leads into opportunities, and win customers. We are hiring a Product Marketing Specialist to drive product awareness, understanding and demand in France and Europe. You’ll be responsible for creating compelling product storytelling and content - in collaboration with product marketing managers, field marketing, sales enablement, and product management - and developing a deep understanding of the French insurance market to shape product positioning and messaging. What you’ll do Drive ongoing awareness building, growth and adoption of the products; including acquisition, cross-sell, and retention strategies Build relevant thought leadership content for buyer roles (e.g. white papers, brochures, social media, Web pages, online events) Support sales enablement with content such as presentations, battlecards, and messaging guides Act as a critical enabler to sales, campaign/field marketing, and other go-to-market functions Gather voice of customer to gain deep understanding of our customers and product feedback loops for both product and marketing teams Track relevant competitive positioning for feedback to product and marketing teams to ensure Shift’s unique value proposition What you bring 4+ years of successful product marketing experience in a B2B SaaS company Excellent communication skills, including oral, written, and non-verbal; you know how to make complex technical ideas seem simple Strong storyteller, with proven writing and presentation building skills - willing to sweat the details to get the messaging and positioning right Able to effectively partner with product management to understand product and technical features Highly agile, ability to adapt in a fast paced environment with new and emerging products Strong collaborator with field marketing, sales enablement, and creative teams to produce compelling content and campaign support Strong project management; able to organize, plan, prioritize, and meet product marketing deadlines Knowledge of the insurance / financial services industry Knowledge of the AI/analytics space is preferred BA/BS/Equivalent Experience Advanced command of French, both written and spoken, equivalent to a native speaker. Business fluency in English - any additional languages a Plus Benefits To support our permanent, full time employees at every stage of their careers and lives, we provide a competitive total rewards and benefits package. Here are the global benefits we’d like to highlight: Flexible remote and hybrid working options Competitive Salary and a variable component tied to personal and company performance Company equityMultiple Learning and Development opportunities, including Focus Fridays, a half-day each month to focus on learning and personal growth Generous PTO and paid holidays 2 MAD Days per year (Make A Difference Days for paid volunteering) Additional benefits may be offered by country - ask your recruiter for more information. Intern and Apprentice position are eligible for some of these benefits - ask your recruiter for more details. We welcome applications from and hire people who will contribute to the diversity of our company, without regard to race, color, religion, marital status, age, national or ethnic origin, physical or mental disability, medical condition, pregnancy, genetic information, gender identity or expression, sexual orientation, or other non-merit criteria. Shift Technology is committed to providing reasonable accommodations for qualified individuals with disabilities in our application and employment process. Should you require accommodation, please email accommodation@shift-technology.com and we will work with you to meet your accessibility needs. Please be aware of scammers and only trust correspondence that comes from emails ending in "shift-technology.com". We will never do initial outreach to you via Whatsapp/Text/SMS, never ask for banking information or personal identification numbers (ex. Social Security Number) as part of our recruitment process. Shift Technology does not accept unsolicited CVs from recruiters or employment agencies in response to the Shift Technology Careers page or a Shift Technology social media post. Any unsolicited CVs, including those submitted directly to hiring managers, are deemed to be the property of Shift Technology. #J-18808-Ljbffr