Marketing Director

Marketing Director – Sensewaves Join to apply for the Marketing Director role at Sensewaves. Base pay range Sensewaves is a leading startup in the utility and energy transition landscape. Sensewaves builds Adaptix.Grid, one of the most innovative AI‑powered software solutions for the analysis of the distribution grid. Based in Paris, France, the company is deploying its software with utilities worldwide and recently received the 2024 Emerging Technology Power Player award by the Smart Electric Power Alliance (SEPA). Mission Key role within the tech team: Develop & Execute Marketing Strategy – Design and implement a comprehensive marketing plan to drive brand awareness, lead generation, and business growth. Positioning & Messaging – Define and refine Sensewaves' value proposition, ensuring clear and compelling messaging across all channels. Demand Generation & Lead Nurturing – Drive inbound and outbound marketing campaigns to attract and convert prospects into customers. Content & Thought Leadership – Oversee the creation of high‑impact content (whitepapers, case studies, webinars, blog posts) to establish Sensewaves as an industry leader. Market & Competitive Analysis – Monitor industry trends, customer needs, and competitor activities to identify opportunities and adapt strategies. Digital & Performance Marketing – Manage digital marketing efforts, including SEO, paid campaigns, and social media engagement, to maximize reach and engagement. Sales & Product Collaboration – Work closely with sales and product teams to align marketing efforts with business objectives and customer needs. Event & Partner Marketing – Plan and execute participation in industry events, conferences, and strategic partnerships to enhance visibility and networking. Brand Management – Ensure consistent and impactful brand presence across all channels and touchpoints. Data‑Driven Decision Making – Track and analyze key marketing metrics to optimize campaigns and measure success. Profile and Experience University Degree in Digital Marketing or other field (Bachelor or master degree). 2 years of experience or more. Skills Inbound / Content Marketing Strategy CRM & Marketing tools (Hubspot) Data driven decision making Marketing automation and email marketing Social media marketing and advertising Search Engine Optimization (SEO) Brand management and development Microsoft Office / google workspace Communication, presentation skills Teamwork Excellent English skills written and spoken Bonus Points Previous work experience in the energy field (much appreciated). Fluent in French. Computer skills (Google Suite). Benefits Flexible Working: Choose to work remotely, from our Paris office, or a hybrid arrangement. Competitive Salary: Rewarding package aligned with your experience and market standards. Growth and Development: Access to resources and support for continuous professional development. Top‑of‑the‑line healthcare company plan. Why Sensewaves Because you will evolve in an enriching, demanding and high‑tech environment, work with the best tools in top‑notch projects and forward‑thinking customers. Because you will be contributing to solving problems that are simply among the greatest challenges of today, at the crossroads of energy transition and artificial intelligence. Because you will enjoy a flexible working model, with remote and/or office. Because you will be working with the best hardware money can buy. Because you will be joining a young and ambitious team sharing knowledge and culture, all about continuously learning and improving. Senior level Director Employment type Full‑time Job function Management Industries Software Development Referrals increase your chances of interviewing at Sensewaves by 2x. #J-18808-Ljbffr