MARKETING PRODUCT
il y a 1 jour
Marketing Product & Project Manager - Paris Area Join to apply for the Marketing Product & Project Manager - Paris Area role at L’Oréal. Responsibilities Develop innovative products and concepts, renovate pillar products for the international basket of the category/brand to contribute to brand growth. Collect, compare and synthesize international data relating to the category (consumer, markets, competitors, countries, digital), generate insights and propose actions based on the analysis of results. Make marketing mix recommendations for product launch or renovation of pillar products, in collaboration with communication, digital, retail, etc. Contribute to the development of creative media in line with the brand's integrated communication platform (image, digital, point of sale). Interact with strategic areas and countries for the category, support them in product launches and ensure follow‑up. Orchestrate launches and promote growth of the pillars through product, market and consumer expertise to contribute to growth of the brand and development of consumer relations. Collect and analyze consumer, market and competitor insights to make recommendations to management. Propose and implement marketing mix strategies (IMC/360/Digital/Retail) to create integrated consumer experiences, engaging and consistent with brand DNA. Adapt communication media (image, digital, point of sale). Mobilize and collaborate with other services (trade, logistics, education, etc.) and agencies to ensure success of marketing strategies. Qualifications 2+ years of work experience in marketing (full‑time position after graduation). In‑depth knowledge of product innovation development process, technical understanding, and category expertise of formulas. A business approach of the brands, competitive & trends knowledge. Personal Attributes Creative: Start a new project, concept from scratch with bold storytelling. Open‑minded: Interested in learning and understanding new market culture specificities. Strategist: Understand and analyze international market specificities and challenges. Resilient: Strong motivation and positive attitude in front of evolutions and project changes. Entrepreneurial spirit: Able to manage a high level of complexity. #J-18808-Ljbffr
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il y a 2 jours
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