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Email Lifecycle Marketing Manager
il y a 16 heures
OverviewQIMA is transforming its marketing organization into a modern, high-performing growth engine, with performance marketing, data, and scalability at its core. We are hiring our new Email Lifecycle Marketing Manager to transform, optimize, and scale QIMA’s global email marketing engine across every stage of the customer journey. This is a hands-on role stepping in to architect, build, launch, and continuously refine high‑impact lifecycle, nurturing, ABM, and tactical email programs—while also defining the strategy, frameworks, and long‑term vision for lifecycle marketing at QIMA.Key ResponsibilitiesBuild and scale QIMA’s email and lifecycle marketing function in-houseOwn A/B testing, continuous optimization for Group and Divisional email marketing programsDesign end-to-end lifecycle journeys from lead to customer expansionDefine scalable lifecycle frameworks, playbooks, and standards as the foundation for future growthOwn email campaigns, nurturing, adoption and prospecting flows in Marketo Engage and Zoho CRMPartner with the divisional marketing teams on campaign design templates, execution and best practicesCollaborate with customer data engineering and CRM teams to optimize data for strategic useImprove engagement, CTR, and conversion across email marketing campaigns and lifecycle programsImplement lifecycle performance benchmarks and reportingQualificationsSkills & AbilitiesStrong understanding of buyer journeys, segmentation, behavioral triggers, and performance optimizationComfortable owning both strategy and day-to-day executionStrong analytical mindset with a clear focus on conversion and pipeline impactExperience working cross-functionally in global teamsFluent English requiredEducation & Experience3+ years hands on experience with MarketoKnowledge of industry standards and best practicesProven experience building, executing and optimizing high‑impact email campaigns and full‑funnel B2B lifecycle programsExperience leveraging AI and automation to improve lifecycle efficiency and velocity is a strong plus #J-18808-Ljbffr
